Decisions only, no history, closed with your v16 notes. Everything here is what gets built, starting today. Your last note: one word on every badge, the full form on the page. So the badge says Club and Managed; the page says Fuel Club, and Managed, full service. Managed is the word the trade moved to; full service stays beside it for the legacy-minded. Say one word if you want Full Service back on the badge.
| Dream | Club (Fuel Club) | Coach | Co-Pilot | Managed (full service) | |
|---|---|---|---|---|---|
| Fuel hours a month | — | — | 5 | 20 | 40 |
| Pit Stop Thursdays, 1 PM Central | watch | live, hand up | ✓ | ✓ | ✓ |
| Let Go Boss community | read | post, buddy, playbooks, the Garage | ✓ | ✓ | ✓ |
| Your AI clone | — | in the community | on your brand | ✓ | ✓ |
| The Engine (HighLevel inside): funnels, automations, hosting | — | — | ✓ · Track Pass | ✓ | ✓ |
| 24/7 Help Desk | — | — | ✓ chat, any hour | ✓ plus your builder by day | ✓ plus the crew by day |
| Engine setup and migration | — | — | self-serve, with the Help Desk | done with you | done for you |
| Campaigns | — | — | playbooks | built with you | run for you |
| Paid ads, by the Strategist | — | — | Shop | Shop | run for you; spend billed apart, +10% above $5,000 |
| Design, by the Creative | — | — | Shop | Shop | ✓ |
| Standing weekly session | — | — | — | ✓ | ✓ |
| White Glove Onboarding (was "hypercare"; never "warranty") | — | — | — | 30 days, 4 sessions | 60 days, 8 sessions |
| Tasks (the one word for a work request, everywhere) | — | — | from your hours | from your hours | from your hours |
Roles, never names, in the plan copy. On the Thursday call: the Coach, and often the Engineer, the Mechanic and the Strategist drop in. The Engine is never sold as a CRM; it is where the posts get approved, the outreach goes out, the leads land, and the Help Desk answers.
| Word | Where it lives | Plain meaning beside it |
|---|---|---|
| Fuel Club | The $47 seat | the paid community membership |
| The inside track | The Club's line: "get on the inside track" | inside access, first to know |
| Get on track | The upgrade button from Club to Coach | start building with the Engine |
| Track Pass | The Coach seat's ticket: the receipt line and the welcome, "your Track Pass is active" | your Engine access |
| Garage | A room inside the community where builders show what they built | the showcase room |
| Pit Stop Thursdays | The weekly call, 1 PM Central | weekly coaching call |
| 24/7 Help Desk | The help line, always with the 24/7, never a theme word | support, any hour |
| Fuel Crew | Our people, to a client; what you get when you hire us, never a seat | your account team |
| Pit Crew | The boxes and the bots working the car between laps | the automated crew |
| Academy | The Insert Fuel Academy: courses, and certifying people as builders | courses and certification |
| Fuela | Race Control; keeps her name | your AI assistant for the race |
| The Engine | engine.insertfuel.com, HighLevel inside, as it already is | the system under the hood |
| The Insert Fuel app | What everyone says. Fuel Dash is the home screen's word inside it; Fuel OS only in documentation. Nothing more creative: Insert Fuel already is | the app |
| Task | A work request, a ticket, a fix, a Help Desk ask: all one word, on the board, in the chat, on the invoice ("from your hours: 3 tasks") | a piece of work |
| White Glove Onboarding | The first 30 or 60 days on Co-Pilot and Full Service: sessions until you are set, based on what you need | extra care at the start |
Rule: every creative name carries its plain one beside it, on the page and in the tooltip.
| Shelf | Item | Price |
|---|---|---|
| Fuel Modules | Content Fuel · Social Fuel · Comment Fuel | $197 · $147 · $1/mo |
| Crew blocks | Creative Pack (9 graphics, 3 videos) · Ads Month · Engine Setup · Video Reviews | $497 · $1,497 · $997 · $597 |
| Care | Maintenance Plan (a monthly check-up and the small fixes, like the shop your car goes to) | $297/mo |
| Fixes, named after who does them, capped by hours | Mechanic Fix (up to 1 hour: a broken form, a redirect, an automation) · Engineer Fix (fix anything, up to 3 hours) · Creative Fix (one graphic or one edit) · Creative Build (anything creative, one job, up to 3 hours) | $147 · $497 · $147 · $497 |
| Build | Landing Page · Website Design · Social Media Fuel | $997 · $3,997 · $997 |
| Campaigns (independent, run as ads) | Done-For-You Money Page · AI Voice Agent Setup · Build Your Money Page | $97 · $97 · $7 |
| Fuel Bots for hire | Otto the Mechanic · Iris the Creative · Hiro the Engineer · all three | $2,497/mo each · $5,997/mo |
| Coaching | Weekly Coaching · Monthly Coaching · Legal Baller | $997/mo · $497/mo · $4,999/mo |
| Builder Gear | Car Floor Mat · Car Charger · Fuel Bottle · Phone Case · Journals · Fanny Pack · Let Go Boss Hoodie · Let Go Boss Hat · Insert Fuel Shirt | $16–62 |
| Retired | Special Fuel; Hypercare Block (its sessions live inside White Glove Onboarding); the ChatGPT-therapist line; Regular Fuel Plan and Premium Fuel Plan as products (the seats are sold as seats) | — |
Two words in every name. Services draw fuel hours first. Nine merch items, a fixed list in the app, so no live store through the HighLevel partner.
Why the fix prices, and why they never compete with a seat. Market, September 2026: a small website or automation fix is $50–150 on Fiverr and Upwork and $99–299 at an agency; "fix anything" jobs run $400–1,000; a freelance designer charges $75–150 for one graphic. Our seats sell an hour at $120 (Coach), $100 (Co-Pilot) and $87 (Full Service). A fix is priced at $147 an hour or more, above every seat's rate, and capped by hours; past the cap the answer is "get on track", a seat. So a fix is the door in, never the cheaper way to hire us.
Each step is a task on the board with its own number, and each ships when its type check is green and nobody is on a call. Nothing here contacts a client; the founding-member note to the community waits for your go.