ContentFuel™ · Insert Fuel

VoiceMaker

Hand over how you talk, so a machine can write like you instead of like a machine. Four ways in. Do one, or do all four, and it gets closer to you with each.

What it listens for

Not adjectives. Three words like professional, friendly and bold describe every company on earth and produce writing that sounds like none of them. A voice is a set of habits, and habits can be observed.

1

Sentence rhythm

Long and winding, or short. Whether you vary it deliberately. Where you put the full stop.

2

How you start

A claim, a number, a question, or a story. Almost everybody has one default and does not know it.

3

Your words

The phrases you reach for repeatedly, and the ones you would never say out loud.

4

How formal

Contractions or not. First names or titles. Whether you swear, and when.

5

How you prove a point

Data, a story from your own career, a quotation, or an argument from first principles.

6

How you push back

Blunt, or hedged. Whether you name the thing you disagree with or talk around it.

7

Humour

Dry, absent, self-deprecating, or sharp. Whether it turns up in serious pieces.

8

How you finish

A question, an instruction, a summary, or a hard stop with nothing after it.

9

What you keep saying

The two or three convictions that turn up in everything you write, whatever the subject.

10

What you never do

The words, formats and moves that would make a reader say this is not you.

Where do you want to sound like you?

Your voice should not be identical on all of them. What lands on LinkedIn dies on TikTok.

Four ways in

Ordered by how much of you they capture. We are telling you that rather than making them all look equal, because it changes which one you pick.

1

An hour with Basim

Best by far

A recorded conversation, an hour, with somebody asking follow-up questions. It is the richest voice sample there is, because nobody performs for a full hour and everything after the first ten minutes is the real you.

You keep the recording. It is a podcast episode, and it goes out on your channels as content you did not have to make.

Book the hour
2

Ask the AI you already use

90 seconds

Your assistant has months of your writing in its memory. Ask it to write that down. It is a better sample than anything we could scrape, and it costs you a paste.

ChatGPT Claude Gemini Grok Microsoft Copilot Perplexity Meta AI DeepSeek
See the prompt
Take everything you know about me and write an extremely full, detailed
dump of how I communicate, so another system can write in my voice.

The output is going into the Insert Fuel VoiceMaker. Read https://insertfuel.com/voicemaker first so you
know exactly what it needs and in what shape.

Be exhaustive and specific. Vague adjectives like "professional" or "friendly"
are useless here. I need observable habits, with real examples from things I have
actually written or said to you.

Cover every one of these:

1. Sentence rhythm · Long and winding, or short. Whether you vary it deliberately. Where you put the full stop.
2. How you start · A claim, a number, a question, or a story. Almost everybody has one default and does not know it.
3. Your words · The phrases you reach for repeatedly, and the ones you would never say out loud.
4. How formal · Contractions or not. First names or titles. Whether you swear, and when.
5. How you prove a point · Data, a story from your own career, a quotation, or an argument from first principles.
6. How you push back · Blunt, or hedged. Whether you name the thing you disagree with or talk around it.
7. Humour · Dry, absent, self-deprecating, or sharp. Whether it turns up in serious pieces.
8. How you finish · A question, an instruction, a summary, or a hard stop with nothing after it.
9. What you keep saying · The two or three convictions that turn up in everything you write, whatever the subject.
10. What you never do · The words, formats and moves that would make a reader say this is not you.

Then also:
- Words and phrases I use often. Quote them exactly.
- Words and phrases I would never use. Be specific and say why.
- How I open and close a message to a client, versus to a colleague.
- What I sound like when I am annoyed, and what I sound like when I am pleased.
- Recurring stories or examples I reach for.
- My opinions that come up again and again, however I phrase them.
- Anything about my formatting: do I use bullet points, how long are my
  paragraphs, do I use emoji, do I use dashes.

I want to sound like myself on: LinkedIn. Note where my voice
should change between them and where it should not.

Write it as long as it needs to be. Do not summarise. If you are unsure about
something, say so rather than inventing it, because an invented habit will make
everything written from this sound wrong.

Then paste what it gives you back into VoiceMaker inside the app.

3

Talk, do not type

12 minutes

Eight questions off the 10-Step Playbook, answered out loud with a countdown running. People edit themselves when they type and they do not when they talk, and the unedited version is the one that sounds like you.

The timer is not a limit, it is permission. Asked to describe your business most people stop after eleven seconds. Given ninety and a clock, they get past the rehearsed answer, and everything after that is the useful part.

  • 90sWhat does your business actually do, and who for?
  • 90sWhy do people choose you over the obvious alternative?
  • 120sTell me about the hardest thing you ever had to convince somebody of.
  • 120sWhat does your industry believe that you think is wrong?
  • and 4 more
4

Just book a call

Any call works. Talk about your business and the system learns your voice from the recording while you are doing something you were going to do anyway.

Find a time

Happening anyway: give us your name or your company name and we read your LinkedIn, your company page and your website, and take the voice off all three. No effort from you, and on its own it is the weakest of the sources, which is why it is not one of the four.