The AI mastermind for law firm owners
Run the firm, not the inbox
A private room where firm owners hand intake, follow-up and marketing to AI, together. Counsel Hours every Thursday, a speaker every month, and the systems built with you.
Join Fuel Counsel, $47 / moCounsel Hours
Every Thursday at 1 PM Central, live with owners building the same thing.
A speaker every month
Owners and experts on running a firm with AI. Come to listen, or apply to speak.
A private room
Chat, files, slides and replays in one place. Invite only.
The room
Where owners meet every week
Bring one workflow on Thursday. Leave with it running.
Counsel Hours
Thursdays, 1 PM Central. Intake, marketing and AI questions, answered live.
Add to calendarThe speaker series
A different speaker every month. Members choose the topics.
Host your mastermind here
Bring your group. A private room for your members, your calls and your replays, backed up around the clock. It stays a simple room unless you want more.
Host your groupMembership
Big firm power, small firm team
Everything a large firm gives its lawyers, for owners who run lean.
- Every call, replayedCounsel Hours and every speaker, recorded with chapters and a summary.
- The playbooksIntake scripts, follow-up sequences and flat-fee packages you can copy tonight.
- Legal tools that bring in clientsCalculators, estimators and checklists from the Fuel Shop, on your own site.
- Introductions that matterMembers meet the owners who solved what they are stuck on.
- Fuela, day and nightAn assistant that knows the playbooks and answers between calls.
- Safe by designYour data stays yours, a human signs off, every approval on record.
Four series
Made for your kind of firm
Carousels
Five things AI does for your firm
Swipe through on @fuelcounsel. Save it for your next team meeting.
Under the hood
The Fuel engine
- An AI receptionistEvery call and chat answered in seconds, day and night.
- Missed-call text backA reply before the caller dials the next firm.
- Follow-up that never forgetsUntil the consult is booked, written for each lead.
- One dashboardWhere each case came from and what it paid.
Fuel Plans
Start in the room, go as far as you like
- Fuel Counsel$47 / moCounsel Hours, the speaker series, the replays, the playbooks and the room.
- Starter Fuel$497 / moYou build it, coached every Thursday, with Fuela and the 24/7 Help Desk.
- Regular Fuel$1,497 / moA builder on your firm's account every week.
- Premium Fuel$2,497 / moDone for you: intake, ads, design and the build.
- Autopilot$9,997 / moNo counsel needed: it runs itself.
Case studies
Law firms already running on it
AI ads + automation · Law Firms
Kinhal Law
When referrals ran out, $45 a day filled the calendar
- 136
- Total leads
- 18
- Booked calls
- $21.19 to $16.07
- Cost per lead
AI automation · Law Firms
Emmerth Divorce Law
Prenuptial agreements, fully automated and self-serve
- 100%
- Self-service success
- 20+ hrs
- Saved per month
AI intake · Law Firms
Cadet Legal
Growth through modernization and automation
- 60%
- Fewer no-shows
- 10 hrs
- Saved monthly
Classic · Law Firms · Premium Fuel
Mousilli Legal
From WordPress to Webflow to an AI Studio the firm edits itself
- 12 hours
- To rebuild the site
- 0
- Web developers needed since
Onboarding · Law Firms
Mediation Mosaic
Onboarding rebuilt for a boutique mediation firm
- 50%
- Faster onboarding
- 40%
- More bookings
Writing
For owners, from the room
Calls are now cards: Built for law firmsA standing call shared in chat becomes a card with RSVP, Add to calendar, Join and the last replay.
Fuel Docs and Fuel Slides: Built for law firmsA document tool and a presentation maker that live inside the work, with Google-Docs-style sharing and privacy you can see.
Advanced Mode and the Help Desk: Built for law firmsA chat mode where Fuela works for you, and a Help Desk that turns every request into a tracked task.
The people behind the room
The builder, not the lawyer, with a team that builds for law firms every day.
Basim Mousilli
Founder
Helps people build their dreams. Designs Fuel OS and runs Weekly Coaching.
View profile
Breanna Smith
Champion
4x SaaSpreneur Award winner. Brings you in, keeps your account happy and tuned through launch, and brings the energy.
View profile
Joana Maas
Strategist
Meta Ads. Facebook and Instagram.
View profile
Andrea Zapata
Designer
Brand identity, design and video, from art direction to the final cut.
View profile
Jek Tibayan
Engineer
Senior Developer. Builds the parts no-code cannot.
View profile
Uzair Baloch
Mechanic
Stores, CRM, payments, domains, tracking and the automations behind them.
View profile
Sadia Anwer
Coordinator
Keeps every task on time: schedules the work, chases what is waiting, and tells you where each piece stands.
View profile
Marcela Borja
Concierge
Guests and properties. Basecamp in Houston, the space in Medellín.
View profile24/7 Help Desk
More than 100 people
Answers around the clock, every plan, behind the crew above.
Get helpAnd the Fuel Bots
Three AI agents who work alongside the people above. They come with LET GO BOSS Fuel.
Otto
AI AgentAutomation, LET GO BOSS
Takes work off your hands and does not give it back. Crons, integrations, the parts nobody sees until they break.
Iris
AI AgentVisuals, Aesthetics, Engagement
Makes things beautiful and makes people feel something. Visuals, motion, ad creative, storytelling.
Hiro
AI AgentApps, Websites, Front-End
Apps, websites and the screens people click. Fast with AI, from idea to something you can open.
Join Fuel Counsel
Run the firm, not the inbox
Daily tips at @fuelcounsel. Counsel Hours on Thursday. The room, whenever you need it.
Built by Insert Fuel. Nothing here is legal advice.