Kinhal Law
Kinhal Law transformed its basic brochure site into a conversion‑focused trademark funnel. By simplifying services, automating onboarding, and integrating payments, the firm quadrupled consultations and cut SEO costs — creating a scalable intake engine that converts visitors into trademark clients 24/7 without additional staff overhead.
+5% Conversion Rate
80% Lower Admin Costs
40% Annual Savings
Challenge
The existing Kinhal Law website struggled to generate meaningful conversions despite steady traffic. A lack of clear differentiation between services — trademarks, patents, and licensing — diluted messaging and confused prospects about where to start. Conversion rates hovered around 1%, with most visitors dropping off before scheduling consultations. Internally, every step of client onboarding was manual: staff emailed intake forms, prepared engagement letters individually, and processed payments after the fact, consuming time and creating friction. Compounding the issue, heavy SEO spending failed to deliver proportional growth, with minimal attention given to funnel optimization or conversion‑driven design. These inefficiencies limited the firm’s ability to scale trademark services, constrained revenue potential, and placed unnecessary strain on marketing budgets. A redesign was needed to simplify offerings, create a clear conversion pathway, and automate key client touchpoints — all while preserving existing search equity.
Solution
Insert Fuel rebuilt Kinhal Law’s digital presence around a conversion‑first architecture tailored to trademarks. The redesign simplified messaging, creating dedicated pages for trademark services and presenting clear Basic, Essential, and Pro packages to reduce decision friction. A two‑step lead capture system was introduced, collecting contact information upfront before full intake or payment — ensuring warm leads weren’t lost mid‑checkout.
The intake process was fully automated, integrating Stripe for payments and email sequences for confirmations and reminders. This replaced manual admin work with a seamless, 24/7 funnel that moved clients from interest to signed engagement without staff involvement.
To protect search visibility, SEO safeguards were implemented, including redirects and optimized headings, maintaining backlink authority while enabling future scalability. Together, these improvements transformed the website into a predictable trademark intake engine capable of supporting growth targets and expanding into adjacent practice areas like patents and licensing.
Results
The conversion‑focused redesign delivered immediate, measurable impact. Consultation bookings quadrupled within the first 60 days, with conversion rates climbing from around 1% to nearly 5%. Organic traffic increased by roughly 30% through light SEO adjustments, despite reducing legacy SEO spend. Operational costs dropped by an estimated 80%, replacing third‑party scheduling tools and manual intake with automated workflows. These results positioned Kinhal Law to pursue revenue targets of $15K–$20K per month without adding headcount. While metrics are informed by early benchmarks and implementation data, the trajectory demonstrates how aligning messaging, automation, and funnel design can convert an underperforming brochure site into a revenue‑generating engine for boutique firms.
Want to launch your own self-service legal product?
Book a discovery call and let Insert Fuel’s Engine turn your workflow into revenue—no extra log-ins, no extra hires.
Other Case Studies
Cadet Legal Case Study
Cadet Legal transformed its startup‑focused law practice by modernizing its website, automating client reminders, and building a scalable content strategy.
Mediation Mosaic Case Study
Mediation Mosaic, a boutique mediation firm, needed to streamline its client onboarding and modernize its brand voice. By introducing dynamic engagement letters, integrating booking and payments, and unifying the website design, the firm reduced onboarding time by half and boosted consultation bookings.
INTRODUCING
The Insert Fuel 10-Step Program
A battle-tested blueprint built specifically for law firms. We handle the tech, automation, content, and operations. You focus on leadership, service, and scale.
Here's what we build with you:
A brand that actually attracts leads
Sales funnels and automated onboarding
Content that drives authority
AI tools that handle follow-up, FAQs, contracts, and more
A system that can run—even when you’re on vacation
