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For US owners and law firms who can't step away

We help you sell faster online.

Your leads answered, your ads running and your follow-up automated, installed by us in seven days, so the business keeps selling when you stop.

See what is included
24/7 Help DeskFree Weekly CoachingMoney-Back Guarantee

What we do

We help you tell your story and sell faster online

With AI and automation we build and run for you.

Creative marketing

Engage with emotion

Video ads and stories that make the right people feel seen, then raise their hand.

Sales automation

Follow up fast with AI

Every lead answered in seconds, followed up until they book, and your busywork automated.

The value we bring

  1. 1

    Engage with emotion

    Storytelling and video ads that get your brand seen and remembered.

  2. 2

    Close more deals

    A funnel and offer page built to turn interest into booked calls and sales.

  3. 3

    Follow up fast with AI

    Routine work automated, so you get time back and nothing slips.

Our Formula: five steps from scattered to set up

  1. 01

    Setup Engine

    Your leads inbox, calendar, contacts and social in one place, your data cleaned up and your process standardized. Ready to automate.

  2. 02

    Hook people

    Tell your story. A storytelling campaign and a video offer that people feel.

  3. 03

    Offer page

    Drive people to sign up. One clear page that turns attention into booked calls.

  4. 04

    Nurture leads

    Follow up with AI. Fuela handles bookings, payments, reminders and reviews on autopilot.

  5. 05

    Close deals faster

    Coaching, feedback, improve. Every Thursday we review what worked, test one change and keep going.

Walk, run, fly

  1. WalkGetting started

    Coach

    $497 a month

    Standardize how the business runs and put it in one place. You build, coached every Thursday.

  2. RunWith automation

    Co-Pilot

    $1,497 a month

    Scale what works without adding hours. A builder on your account every week.

  3. Run to flyWe run it

    Managed

    $2,497 a month

    Full service: we run it, humans and bots, from ads to design to the build.

  4. FlyWith AI

    Autopilot

    $9,497 a month

    The business runs and you let go, boss.

Our mission

Make your life easier with AI and automation, so you can let go, boss.

The offer

The 7-Day Fuel Install

Your leads answered, your ads running and your follow-up automated, installed by us in seven days, so the business keeps selling when you stop.

What you get with it

  • Private client channel

    A direct line to the team that builds your system, inside your own portal.

  • 24/7 Help Desk

    Ask at any hour and get an answer, from the team or from Fuela.

  • Weekly coaching

    A live call every Thursday, one to one once you are on a plan.

  • AI workflows

    Lead replies, follow-up and reporting we build and run for you.

  • Award eligibility

    Eligible for the Law Firm Owner Awards, with a video testimonial recorded for every winner.

Who this is for

  • You own the business and you are the one answering the phone, the DMs or the follow-up.
  • You can join the weekly coaching call and name one person as the focal point for the install.
  • You have, or will set, an ad budget, because we build the ads and the budget is yours.

Who this is not for

  • You want a one-off website with nothing running behind it.
  • You are not able to attend coaching or review work as we build it.
  • You want results promised in advance. We show you how it is done and what we have done for others; we do not guarantee numbers.

Featured case: law firms

For law firm owners we run this as Faster Intake: every lead answered in seconds, ads that fill the consult calendar.

See Faster Intake

Wall Of Love

Best business decision ever.

Their words, not ours.

5.056 Google reviews
Google
Great engagement and lots of useful information from the first interaction. Well worth calling!
Matti NeustadtMatti NeustadtJanuary 30, 2025
Google
Working at Insert Fuel as the Automation Lead has been an incredibly rewarding experience. The flexibility here is unmatched. It’s a workplace that truly values your time and trusts you to get the job done. The leadership is nothing short of inspiring, fostering a culture of understanding and collaboration that motivates me every day. What I love most is how every project feels meaningful. We’re not just automating processes; we’re helping clients transform their businesses, and that impact is always front and center. The team’s support and the shared commitment to excellence make it a place where I feel both challenged and valued. If you’re looking for a company that invests in its people and empowers you to grow, Insert Fuel is the perfect place to be.
Deeem DimDeeem DimDecember 29, 2024
Google
The amount of passion and effort I’ve seen my dad put into this business is incredible. My dad is a very balanced person, and finds value in both emotions and work quality. Not only does he work a lot, but he finds fun in what he does. I know the quality of his work is unimaginably great. I think what makes him stand out is that he cares about his work and the ones he is helping. He makes sure to have his work and presentation at its finest, as expected with his perfectionist mentality. I know my dad, and I know that he will push his hardest to make sure the outcome of his work shines.
NMNadine MousilliDecember 29, 2024
Google
Why couldn’t I find this service sooner! Insert fuel has made my entire process so much easier. Automation is a must for me, and insert fuel has integrated their program with my needs perfectly. I no longer worry about note taking, document collection or other tedious tasks. I focus entirely on my client and their needs and my AI assistant does the rest!
James FreemanJames FreemanDecember 27, 2024
Google
Being part of Insert Fuel has been an empowering experience. As a Creative Director from Colombia, I’ve had the opportunity to help clients craft compelling narratives and build their brands with clarity and purpose. The innovative tools and processes at Insert Fuel make my work more impactful—allowing me to focus on creativity while leveraging automation and AI to deliver exceptional results. Working here has helped me grow both professionally and personally, as I see firsthand how we help entrepreneurs and executives let go of the chaos and focus on their growth. It’s inspiring to be part of a team that truly transforms lives. Let go, boss!
Andrea ZapataAndrea ZapataDecember 26, 2024
Google
Basim was amazing to work with! His great at what he does. Very knowledgeable, great communicator and well organised. His put together an amazing team full of hard working professionals that really focus on the customers needs. Working with Basim was so effortless, smooth and easy. If you’re looking to automate your business his the guy to go to for sure ! Highly recommend! He excels at what he does you, won’t be disappointed.
Joana MaasJoana MaasDecember 25, 2024
Google
Insert Fuel has been such a valuable resource in helping me establish myself and gain clarity in my goals. The coaching sessions were not just insightful but practical—always focused on actionable steps that fit my specific needs. What stood out the most was the personal approach. Every conversation felt tailored to my challenges, and I left each session with renewed confidence and a clear direction. Whether it’s understanding the market, streamlining processes, or just having a sounding board to help you move forward, Insert Fuel delivers. If you’re looking for guidance that’s both strategic and encouraging, I can’t recommend them enough.
Erika MataErika MataDecember 25, 2024
Google
Como profesional de la contabilidad, puedo decir con confianza que Insert Fuel ha transformado la forma en que manejo la comunicación con clientes y la generación de informes. Sus herramientas de automatización han eliminado la carga de tareas repetitivas como el seguimiento de pagos y la creación de reportes. El Engine es intuitivo, y el tiempo que he ahorrado me ha permitido enfocarme en asesorar a mis clientes y hacer crecer mi negocio. Lo recomiendo a cualquiera en el ámbito financiero o contable que quiera soltar el estrés y crecer de manera más inteligente.
Marcela BgMarcela BgDecember 25, 2024
Google
Insert Fuel helped me completely transform my investor pitch deck for a tech competition. I came in with a scattered message, but through their storytelling coaching, they guided me to craft a clear, compelling narrative that connected with the audience and judges. Their insights into what investors value and how to present confidently made all the difference. By the end, I felt prepared and focused, and the feedback I received during the competition was overwhelmingly positive. If you’re pitching to investors and want to stand out, Insert Fuel will help you let go of the noise and tell your story like a pro. Let go, boss!
Davinson Mosquera GonzálezDavinson Mosquera GonzálezDecember 25, 2024
Google
Insert Fuel really help my home foreclosure wholesale business a lot. Before, everything was slow, with too many steps to do manually, and I didn’t know how to fix it. They set up automation and AI employees to take care of all the small, repetitive tasks, like follow-ups and reminders. Now, my process is so much faster, and I can focus on the important things. They also help with marketing, and that change everything. They create systems to bring in leads, so I don’t have to chase clients anymore. The work they do make my business run smooth and professional, and I already see big results. If you want to save time and grow your business, Insert Fuel is the best. They know what to do, and they care about helping you succeed.
CNCarla NietolemDecember 25, 2024
Google
Working with Insert Fuel has completely changed the way I do business. The automation they set up is truly a gamechanger. Their creative ads brought in a flood of new inquiries. What really makes them stand out though is how easy they make things happen. Their weekly coaching sessions were incredible. Everything was explained in plain English, which made it simple to follow and actually put into action…even for someone who’s not that tech-savvy like me. The focus on storytelling and video coaching helped me connect with my audience on a deeper level, making my brand feel more personal and authentic. I had a big challenge just getting started. Whenever I had a question or need support, they are there 24/7. And Basim truly cares. He’s not just providing a service- he’s invested in your success and wants to see you kick butt. Insert Fuel isn’t just another marketing company. Think of them as your growth partner. If you’re ready to take your business to the next level, look no further. Let go boss.
Natalia BernalNatalia BernalDecember 25, 2024
Google
Working with Bassim and his team at Insert Fuel is one of the best business decisions I've ever made. It finally feels like I'm working with someone who "gets it." They are proactive, enthusiastic, and always thinking three steps ahead. From the software, to the weekly goals, to the big picture, our interactions with Insert Fuel have been profitable and inspiring. I hope to reach my five-year goals in 12 months now that I've found Insert Fuel. Do yourself a favor and contact them right now. Everyone needs a secret weapon; mine is Insert Fuel!
Joseph EmmerthJoseph EmmerthEmmerth Divorce LawDecember 19, 2024
Google
Basim showed a lot of expertise in creating a better version of me and my personal brand. I highly recommend working with him on getting any venture you're working on to the next level.
Sauviz TabaiSauviz TabaiDecember 19, 2024
Google
Basim and his team are wonderful to work with. They provide not only expert advice to improve your business, but also a comprehensive support system that is always available to their clients. My point of view is as a staff member and not a business owner, yet I am part of the process, which I appreciate. Communication is excellent. I am able to contact the team quickly and receive immediate assistance. They listen to your input, review your working systems, offer incredible ways to streamline and update those systems, then implement the changes, handling the majority of work to allow you to focus on your business. They also provide tasks to help you improve your business habits going forward. We have seen great results in a very short time.
Janet CozziJanet CozziStaff, Emmerth Divorce Law, Emmerth Divorce LawDecember 12, 2024
Google
He brings great energy and is genuinely focused on helping his clients go beyond what they think is possible, empowering them to make a bigger and more meaningful impact.
KSKenneth ScottDecember 12, 2024
Google
Basim and Insert Fuel truly brought my brand to life with a website that captures everything I wanted to express as an interior designer. From the beginning, they understood my vision and worked tirelessly to bring it to reality. Even though we didn’t complete everything due to time and budget, the result is something I’m proud of, and I couldn’t have asked for a better partner. If you’re serious about taking your brand to the next level, Insert Fuel is the team you need—creative, driven, and completely committed to making your vision happen. Mejor dicho, una chimba de equipo!
NGNatalia GaviriaSeptember 26, 2024
Google
Insert Fuel has been a game changer for my real estate lending business. They set me up with automated follow-up systems that keep my clients engaged without me having to lift a finger. Their AI-powered tools are exactly what I needed to scale and manage my growing business more efficiently. The team’s professionalism and expertise really stood out—highly recommend for any business owner looking to streamline operations.
Michael FatayergiMichael FatayergiSeptember 26, 2024
Google
Insert Fuel has been a key partner in growing my real estate and Airbnb management business. Their automation tools have made it so much easier to manage client inquiries and follow-ups, which is crucial when working with international buyers. They’ve also helped me streamline my Airbnb management, making it efficient to communicate with guests and handle bookings. Their expertise in marketing and automation has saved me so much time, and my business is thriving because of it!
Lina MarcelaLina MarcelaSeptember 26, 2024
LinkedIn
Basim helped us reduce the time to invoice from 90 days to 30 days with robotic process automation. He was instrumental in indentifying manual tasks that could be streamlined with scripting. This helped us speed up time to bill clients, immediately improving our top-line revenue. He then helped us streamline the consult to intake process by automating all the forms and processes related to onboarding new clients. Our intake process now runs a lot smoother with his automation and AI scripts. Unbelievable the results we saw in just a few months. Basim is a go-getter and an amazing leader.
Megan WeissMegan WeissLegal Administrator & ParalegalJanuary 7, 2024
LinkedIn
I highly recommend Basim Mousilli as a technology consultant. Basim has a strong background in technology and has consistently demonstrated his ability to analyze complex problems and develop effective solutions. His expertise in software development, data analysis, and system integration has been invaluable. Basim is a collaborative and communicative professional who works effectively with clients and team members alike. I strongly recommend Basim for any technology consulting needs.
AHAmr Haggag, Ph.D.Head of Global QualityJanuary 6, 2024
Google
Basim has a great communication style! He's able to help you break through the discomfort of putting yourself out there and creating content by distilling everything into simple, discreet tasks. Highly recommended!
Darrell MaloneDarrell MaloneDecember 11, 2023
Google
Insert Fuel is absolutely phenomenal. Basim and Daniel are knowledgable, professional, and prompt with their work. They are attentive to their clients, flexible with projects, and are prepared to change course and accommodate new needs as they arise. They believe in the client's vision and in my personal experience, work tirelessly to help you achieve the "bigger picture." My experience with Basim and Daniel has been nothing short of excellent. Highly recommend.
Allie MorrisAllie MorrisDecember 8, 2022
Google
Amazing! If you need to revolutionize ur Brand and SM get Basim and his team!
Ahmed AmirAhmed AmirNovember 3, 2022
Google
Tech gurus and marketing experts. Super fun team.. very collaborative approach to problem solving.. no BS. Love bouncing ideas off of them. Their creative ad work is super catchy. Truly innovative players in the industry. Just try them and you will know their impact
MAMohammed AlsaadiNovember 3, 2022
Google
Great engagement and lots of useful information from the first interaction. Well worth calling!
Matti NeustadtMatti NeustadtJanuary 30, 2025
Google
Working at Insert Fuel as the Automation Lead has been an incredibly rewarding experience. The flexibility here is unmatched. It’s a workplace that truly values your time and trusts you to get the job done. The leadership is nothing short of inspiring, fostering a culture of understanding and collaboration that motivates me every day. What I love most is how every project feels meaningful. We’re not just automating processes; we’re helping clients transform their businesses, and that impact is always front and center. The team’s support and the shared commitment to excellence make it a place where I feel both challenged and valued. If you’re looking for a company that invests in its people and empowers you to grow, Insert Fuel is the perfect place to be.
Deeem DimDeeem DimDecember 29, 2024
Google
The amount of passion and effort I’ve seen my dad put into this business is incredible. My dad is a very balanced person, and finds value in both emotions and work quality. Not only does he work a lot, but he finds fun in what he does. I know the quality of his work is unimaginably great. I think what makes him stand out is that he cares about his work and the ones he is helping. He makes sure to have his work and presentation at its finest, as expected with his perfectionist mentality. I know my dad, and I know that he will push his hardest to make sure the outcome of his work shines.
NMNadine MousilliDecember 29, 2024
Google
Why couldn’t I find this service sooner! Insert fuel has made my entire process so much easier. Automation is a must for me, and insert fuel has integrated their program with my needs perfectly. I no longer worry about note taking, document collection or other tedious tasks. I focus entirely on my client and their needs and my AI assistant does the rest!
James FreemanJames FreemanDecember 27, 2024
Google
Being part of Insert Fuel has been an empowering experience. As a Creative Director from Colombia, I’ve had the opportunity to help clients craft compelling narratives and build their brands with clarity and purpose. The innovative tools and processes at Insert Fuel make my work more impactful—allowing me to focus on creativity while leveraging automation and AI to deliver exceptional results. Working here has helped me grow both professionally and personally, as I see firsthand how we help entrepreneurs and executives let go of the chaos and focus on their growth. It’s inspiring to be part of a team that truly transforms lives. Let go, boss!
Andrea ZapataAndrea ZapataDecember 26, 2024
Google
Basim was amazing to work with! His great at what he does. Very knowledgeable, great communicator and well organised. His put together an amazing team full of hard working professionals that really focus on the customers needs. Working with Basim was so effortless, smooth and easy. If you’re looking to automate your business his the guy to go to for sure ! Highly recommend! He excels at what he does you, won’t be disappointed.
Joana MaasJoana MaasDecember 25, 2024
Google
Insert Fuel has been such a valuable resource in helping me establish myself and gain clarity in my goals. The coaching sessions were not just insightful but practical—always focused on actionable steps that fit my specific needs. What stood out the most was the personal approach. Every conversation felt tailored to my challenges, and I left each session with renewed confidence and a clear direction. Whether it’s understanding the market, streamlining processes, or just having a sounding board to help you move forward, Insert Fuel delivers. If you’re looking for guidance that’s both strategic and encouraging, I can’t recommend them enough.
Erika MataErika MataDecember 25, 2024
Google
Como profesional de la contabilidad, puedo decir con confianza que Insert Fuel ha transformado la forma en que manejo la comunicación con clientes y la generación de informes. Sus herramientas de automatización han eliminado la carga de tareas repetitivas como el seguimiento de pagos y la creación de reportes. El Engine es intuitivo, y el tiempo que he ahorrado me ha permitido enfocarme en asesorar a mis clientes y hacer crecer mi negocio. Lo recomiendo a cualquiera en el ámbito financiero o contable que quiera soltar el estrés y crecer de manera más inteligente.
Marcela BgMarcela BgDecember 25, 2024
Google
Insert Fuel helped me completely transform my investor pitch deck for a tech competition. I came in with a scattered message, but through their storytelling coaching, they guided me to craft a clear, compelling narrative that connected with the audience and judges. Their insights into what investors value and how to present confidently made all the difference. By the end, I felt prepared and focused, and the feedback I received during the competition was overwhelmingly positive. If you’re pitching to investors and want to stand out, Insert Fuel will help you let go of the noise and tell your story like a pro. Let go, boss!
Davinson Mosquera GonzálezDavinson Mosquera GonzálezDecember 25, 2024
Google
Insert Fuel really help my home foreclosure wholesale business a lot. Before, everything was slow, with too many steps to do manually, and I didn’t know how to fix it. They set up automation and AI employees to take care of all the small, repetitive tasks, like follow-ups and reminders. Now, my process is so much faster, and I can focus on the important things. They also help with marketing, and that change everything. They create systems to bring in leads, so I don’t have to chase clients anymore. The work they do make my business run smooth and professional, and I already see big results. If you want to save time and grow your business, Insert Fuel is the best. They know what to do, and they care about helping you succeed.
CNCarla NietolemDecember 25, 2024
Google
Working with Insert Fuel has completely changed the way I do business. The automation they set up is truly a gamechanger. Their creative ads brought in a flood of new inquiries. What really makes them stand out though is how easy they make things happen. Their weekly coaching sessions were incredible. Everything was explained in plain English, which made it simple to follow and actually put into action…even for someone who’s not that tech-savvy like me. The focus on storytelling and video coaching helped me connect with my audience on a deeper level, making my brand feel more personal and authentic. I had a big challenge just getting started. Whenever I had a question or need support, they are there 24/7. And Basim truly cares. He’s not just providing a service- he’s invested in your success and wants to see you kick butt. Insert Fuel isn’t just another marketing company. Think of them as your growth partner. If you’re ready to take your business to the next level, look no further. Let go boss.
Natalia BernalNatalia BernalDecember 25, 2024
Google
Working with Bassim and his team at Insert Fuel is one of the best business decisions I've ever made. It finally feels like I'm working with someone who "gets it." They are proactive, enthusiastic, and always thinking three steps ahead. From the software, to the weekly goals, to the big picture, our interactions with Insert Fuel have been profitable and inspiring. I hope to reach my five-year goals in 12 months now that I've found Insert Fuel. Do yourself a favor and contact them right now. Everyone needs a secret weapon; mine is Insert Fuel!
Joseph EmmerthJoseph EmmerthEmmerth Divorce LawDecember 19, 2024
Google
Basim showed a lot of expertise in creating a better version of me and my personal brand. I highly recommend working with him on getting any venture you're working on to the next level.
Sauviz TabaiSauviz TabaiDecember 19, 2024
Google
Basim and his team are wonderful to work with. They provide not only expert advice to improve your business, but also a comprehensive support system that is always available to their clients. My point of view is as a staff member and not a business owner, yet I am part of the process, which I appreciate. Communication is excellent. I am able to contact the team quickly and receive immediate assistance. They listen to your input, review your working systems, offer incredible ways to streamline and update those systems, then implement the changes, handling the majority of work to allow you to focus on your business. They also provide tasks to help you improve your business habits going forward. We have seen great results in a very short time.
Janet CozziJanet CozziStaff, Emmerth Divorce Law, Emmerth Divorce LawDecember 12, 2024
Google
He brings great energy and is genuinely focused on helping his clients go beyond what they think is possible, empowering them to make a bigger and more meaningful impact.
KSKenneth ScottDecember 12, 2024
Google
Basim and Insert Fuel truly brought my brand to life with a website that captures everything I wanted to express as an interior designer. From the beginning, they understood my vision and worked tirelessly to bring it to reality. Even though we didn’t complete everything due to time and budget, the result is something I’m proud of, and I couldn’t have asked for a better partner. If you’re serious about taking your brand to the next level, Insert Fuel is the team you need—creative, driven, and completely committed to making your vision happen. Mejor dicho, una chimba de equipo!
NGNatalia GaviriaSeptember 26, 2024
Google
Insert Fuel has been a game changer for my real estate lending business. They set me up with automated follow-up systems that keep my clients engaged without me having to lift a finger. Their AI-powered tools are exactly what I needed to scale and manage my growing business more efficiently. The team’s professionalism and expertise really stood out—highly recommend for any business owner looking to streamline operations.
Michael FatayergiMichael FatayergiSeptember 26, 2024
Google
Insert Fuel has been a key partner in growing my real estate and Airbnb management business. Their automation tools have made it so much easier to manage client inquiries and follow-ups, which is crucial when working with international buyers. They’ve also helped me streamline my Airbnb management, making it efficient to communicate with guests and handle bookings. Their expertise in marketing and automation has saved me so much time, and my business is thriving because of it!
Lina MarcelaLina MarcelaSeptember 26, 2024
LinkedIn
Basim helped us reduce the time to invoice from 90 days to 30 days with robotic process automation. He was instrumental in indentifying manual tasks that could be streamlined with scripting. This helped us speed up time to bill clients, immediately improving our top-line revenue. He then helped us streamline the consult to intake process by automating all the forms and processes related to onboarding new clients. Our intake process now runs a lot smoother with his automation and AI scripts. Unbelievable the results we saw in just a few months. Basim is a go-getter and an amazing leader.
Megan WeissMegan WeissLegal Administrator & ParalegalJanuary 7, 2024
LinkedIn
I highly recommend Basim Mousilli as a technology consultant. Basim has a strong background in technology and has consistently demonstrated his ability to analyze complex problems and develop effective solutions. His expertise in software development, data analysis, and system integration has been invaluable. Basim is a collaborative and communicative professional who works effectively with clients and team members alike. I strongly recommend Basim for any technology consulting needs.
AHAmr Haggag, Ph.D.Head of Global QualityJanuary 6, 2024
Google
Basim has a great communication style! He's able to help you break through the discomfort of putting yourself out there and creating content by distilling everything into simple, discreet tasks. Highly recommended!
Darrell MaloneDarrell MaloneDecember 11, 2023
Google
Insert Fuel is absolutely phenomenal. Basim and Daniel are knowledgable, professional, and prompt with their work. They are attentive to their clients, flexible with projects, and are prepared to change course and accommodate new needs as they arise. They believe in the client's vision and in my personal experience, work tirelessly to help you achieve the "bigger picture." My experience with Basim and Daniel has been nothing short of excellent. Highly recommend.
Allie MorrisAllie MorrisDecember 8, 2022
Google
Amazing! If you need to revolutionize ur Brand and SM get Basim and his team!
Ahmed AmirAhmed AmirNovember 3, 2022
Google
Tech gurus and marketing experts. Super fun team.. very collaborative approach to problem solving.. no BS. Love bouncing ideas off of them. Their creative ad work is super catchy. Truly innovative players in the industry. Just try them and you will know their impact
MAMohammed AlsaadiNovember 3, 2022

How We Fuel You

Eight services. One job: your revenue.

Most owners start with two or three. Tap one to see how it works, who does it, and where we have done it.

Marketing & Ads

More of the right people find you

Funnels, email and SMS, ads and the follow-up behind them. The work that fills the pipeline instead of just looking busy.

  • Email and SMS sequences
  • Landing pages and funnels
  • Meta ads on Managed
Learn more

Story & Content

People buy the story first

Your story, said the way you would actually say it, then turned into the posts, pages and ads that keep working long after the day we filmed it.

  • The real version, on camera
  • One story, said the same everywhere
  • Months of material from one day
Learn more

Design & Websites

Beautiful, and built to convert

A site people trust in the first three seconds, and that turns the visit into a booking rather than a bounce.

  • Interface and brand design
  • Conversion rate optimisation
  • Story-led copy and layout
Learn more

AI Sales Rep

No lead waits until Monday

Your leads get a real reply in seconds, day or night. Nothing sits in an inbox until Monday.

  • 24/7 AI first response
  • Qualifying before you see it
  • Calls booked to your calendar
Learn more

CRM Setup & Migration

One place every lead and client lives

The Engine holds your contacts, pipelines and history. Set up, migrated and tuned so nothing falls through a gap again.

  • Setup and data migration
  • Pipelines with an owner
  • Searchable client history
Learn more

Automation & Workflows

The busywork runs itself

Intake, reminders, follow-up, invoicing, reporting. The repetitive parts of your day stop needing you.

  • Intake and onboarding flows
  • Reminders that cut no-shows
  • Reporting without spreadsheets
Learn more

Apps & Custom Software

Your own software, not another subscription

Custom portals, dashboards and tools built around how you actually work, and you own them.

  • Client portals and dashboards
  • Internal tools, no per-seat fee
  • Products you can sell
Learn more

Strategy & Operations

Know what to fix, then stop carrying it

We find the one thing costing you the most and fix that first. Then the work moves to people and bots who own it, so you stop being the bottleneck in your own company.

  • Ask by ticket, sized before work starts
  • Support hours every month on your plan
  • Help desk open around the clock
Learn more

What we build with

We use the right tool, not just ours.

The Engine runs most of what we do, and for most businesses it is the right answer. It is not the only tool we reach for, and we would rather you knew that before you asked us for something it cannot do.

Software is layer three of five

Buying the tool first is the most common and most expensive mistake. This is the order things actually have to happen in.

  1. 1MindsetLet go, boss. Nothing below this line works while you are still the bottleneck by choice.LET GO BOSS
  2. 2StrategyWhich problem is actually costing you the most, and what happens first. The playbook is this written down.The 10-Step Playbook
  3. 3SoftwareThe Engine, AI, or something custom. Chosen for the job, not because we resell it.The Engine Building with Claude
  4. 4ImplementationA designer, a developer and someone who knows your subject. All three, or it does not land.Fuel plans
  5. 5CoachingWeekly, ongoing, and shaped by what the data and the community are telling us.Weekly Coaching

A good designer is not enough. You need a developer, and someone who actually understands your subject, and the discipline to follow what the data and your clients keep telling you.

First, the obvious question

So what actually is a fuel plan?

Two things in one subscription: the software that runs your business, and the people who build it with you. Most companies sell you one or the other.

Half one

The software

  • The Engine CRMContacts, pipelines and history in one place, set up before you log in.
  • AI Vibe BuilderBuild your app, site or landing pages yourself. Included on every plan.
  • AI agentsAnswer, qualify and follow up around the clock.
  • Sites and funnelsPages wired into your CRM, not floating on their own.

Half two

The people

  • A named teamSadia on every plan, Jek from Co-Pilot, Joana on Managed.
  • Real fuel hoursUp to 20 a month on Co-Pilot, 40 on Managed. Tracked in your dashboard.
  • 24/7 Help DeskUnlimited on every plan, including Coach.
  • Weekly CoachingWith Basim, open to every client and the community.

Buy software alone and you are on your own to make it work. Hire an agency and you rent their tools and their time by the hour. A fuel plan is both, at a fixed monthly price, and you keep everything we build.

Fuel Plans

Pick how much you want to drive.

Our model bundles exactly what you need. Named people, real hours, no traditional agency retainer.

Done with coaching

Coach Fuel Plan

You pump. Coaching is built in.

$497/mo

plus a one-time $497 setup fee

See Coach Fuel Plan
  • Engine CRM
  • AI Vibe Builder
  • Marketing campaigns
  • 24/7 Help Desk
  • Weekly Coaching with Basim
  • Client Success lead
See all 9 things included
Most Popular

Done with you

Co-Pilot Fuel Plan

We pump with you.

Never alone in the car. A builder beside you every week.

$1,497/mo

plus a one-time $497 setup fee

See Co-Pilot Fuel Plan
  • Senior developer
  • 10 fuel hours a month
  • Engine CRM
  • AI Vibe Builder
  • Marketing campaigns, built with you
  • 24/7 Help Desk
  • Weekly Coaching with Basim
See all 13 things included

Done for you

Managed Fuel Plan

Stay in the car. Full service, by humans and bots.

We run it for you: your ads, design and the build, by our crew and bots.

$2,497/mo

plus a one-time $497 setup fee

See Managed Fuel Plan
  • Paid Ads Management
  • Meta ads specialist
  • Senior developer
  • 20 fuel hours a month
  • Engine CRM
  • AI Vibe Builder
  • Marketing campaigns, run for you
See all 16 things included

Advertising management is included. Your ad spend is billed by the platform, not by us.

Autopilot

Coming soon

Race fuel. It drives itself.

The elite tier, and the end of the board. Everything in Managed, and then you stop being needed.

Apply for Autopilot
Just want to look around first?Dream Fuel Plan is free. The community to read, Pit Stop Thursdays to watch, the playbook, with no setup fee and no team hours.See Dream Fuel Plan
Every plan includes live Weekly Coaching with Basim.Bring the problem. We solve it on the call.

Not sure which one fits? and we will tell you straight.

Free Fuel Check

How much is your business leaving on the table?

Six questions, about a minute. You get a headroom score, what is actually costing you, and which plan fits. No email required to see the result.

Takes about 60 seconds · nothing shared

Free diagnostic

Find out what your business looks like from the outside

Nobody books the mechanic before the diagnostic. 7 checks on your listings, reviews, Google profile, site speed, tracking and local map rank. Takes minutes, and the report is yours whether or not you ever speak to us.

Free

The whole map, from day one to letting go.

Ten steps and 95 specific things, in the order they actually need doing. This is the same playbook we run our own clients through, and it costs nothing. Tell us who you are, work out where you are, and take what is useful.

  • Mark where you are and see what is genuinely left
  • Tick things off. It saves, and it follows you if you sign in
  • Raise a hand on anything you are stuck on and we will come to you

No payment, no download, nothing to unsubscribe from later.

The whole route

Basim Mousilli

The founder

Basim Mousilli built Insert Fuel from running his own companies, and still runs them.

Houston, 27 years across Fortune 500s and his own brands. Read his story, his articles and his free Thursday class.

Basim's story at basimmousilli.com

About Insert Fuel

Stop grinding.
Start growing with AI.

We help leaders break free from the busywork that holds them back. The mission is simple: use AI, automation and proven systems to cut out the grind, unlock freedom, and scale what actually matters.

Insert Fuel was built by Basim Mousilli, a Houston-based founder with 27 years of global experience including Fortune 500s, who runs a portfolio of brands across marketing, legal and real estate. Everything we sell, we run inside our own companies first.

We are not just a vendor, we are your coaches. Together we build the systems that give you back the time, the clarity and the tools to LET GO BOSS.

If it does not make you money or give you time back, we do not ship it.

The people you get

16
brands operated
5
industries served
1
operating system behind it all

“You didn't start your business to run forms and follow-ups.”

Every hour you spend on work a system could do is an hour you are not selling, building or living. We take those hours back.

What we do

We fuel you so you can let go, boss

We are an AAA agency: AI, Automation and Advertising, all of it pointed at one thing: driving your revenue. It reaches you three ways.

Our mission

We build the business so it runs without you.

Most owners are the bottleneck in the thing they built. Every decision, every follow-up, every quote waits on them, and the business stops the week they do. We put the systems, the automation and the people in place so it keeps running when you stop, and so the day you want to hand something over there is something to hand over.

That is why there is a community around it and a ten-step playbook, both free. The work is easier to do next to people doing the same thing, and easier still when somebody has written down the order.

Who we are

An AI builder platform for growth-minded people, anywhere.

Built in Houston by Basim Mousilli over 27 years, including Fortune 500 work, and run across a portfolio of 16 brands in marketing, legal and real estate.

Everything we sell, we run in our own companies first. If it is not good enough for our business, it does not reach yours.

What we do

We fuel you, or we help you get fueled.

Fuel is the lift that moves a business: the work done, the system built, the customer sent, the thing you no longer have to carry.

Some of it comes from us. Some of it comes from the people around you. Both count, and you do not have to care which is which.

The loop

1

We fuel you

Hire a Fuel Bot, use the software, or bring in the team. Our supply.

2

We help you get fueled

Buyers, sponsors, and a room of owners a few steps ahead of you. Everyone else's supply.

3

We fuel you to fuel others

What you learn here becomes something you can sell. You stop being only a customer.

4

And they fuel you in return

That is the whole point. Give first and it comes back, which is the part that compounds.

How we do it

Playbooks, not projects.

Anything we have done twice becomes a playbook with the steps, the prompts and the files attached, so the tenth time runs like the first.

Fuel Bots run the playbooks. You can hire one the way you would hire a person, and you keep the playbook whether you stay or not.

Our ethos

If it does not make you money or give you time back, we do not ship it.

  • Show the price. Every time, before anyone has to ask.
  • Do it ugly first, then do it right. Shipped beats perfect.
  • We use it before we sell it.
  • Give first. A loop only turns if somebody starts it.
Beta · Free for the first 500 members

Join LET GO BOSS

The community for owners who are done being the bottleneck. Come learn how the people around you build, automate and finally step back.

No card required. Takes about a minute.

  • ✓Free while we are in Beta
  • ✓Builders, operators and owners in one room
  • ✓Playbooks, templates and live builds
  • ✓Direct access to the Insert Fuel team

The weekly call

Bring your biggest problem. We solve it on the call.

Not a webinar and not a pitch. We go round and ask everyone what they are blocked on, pick one, and deal with it properly in front of everybody.

  1. 1

    Everyone says what they are stuck on

    Round the room, briefly. Most people find somebody else has the same problem.

  2. 2

    We pick one and teach the theory

    Why it happens and how to think about it, so you can handle it yourself the next time it comes up.

  3. 3

    Then we actually fix it, live

    The second half is the doing. Not slides about the solution, the solution, built while you watch.

Every week, same timeFirst come, first servedFree, and no obligationYou do not need to be a client

Thursdays at 1:00 PM Central

From the blog

What we have been working out.

Written by the people who do the work, about the things we keep running into. No guest posts and no SEO filler.

Read everything

Contact

Ready when you are.

Grab a free 30-minute call. We show up with a plan, not a pitch.

  • 100% free, no obligation
  • We find your biggest bottleneck
  • You leave with a plan in 30 minutes
  • No jargon, no pressure