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Browse the Fuel ShopAI Ethics
How we use AI responsibly, in plain words.
1. Our commitment
AI at Insert Fuel works for people and under their control. It suggests, drafts and helps. It does not take decisions that belong to a person, and it does not pretend to be one. This page is the principles. How the AI works in practice is on AI Trust and Ethics.
2. Clones and voices need consent
We never make a clone of a person’s likeness or voice without that person’s signed authorization. The authorization says what the clone may be used for. The person can switch the clone off at any time, and we stop using it.
Legacy mode is for a builder who has passed. It exists only with the authorization of the person while living, or of their family. A legacy page is a memorial: the account behind it cannot sign in, sends no notifications and never counts as online.
3. Young builders
- A parent or guardian applies, gives consent and can withdraw it at any time.
- The guardian stays on the account.
- Young builders never chat with adult strangers. Adults only see that a young builder is online.
- We keep signed consent forms and emergency contacts on file.
More is on the Young Builders page.
4. Your data never moves without a yes
The AI reads only what you are already allowed to see. Nothing is sent outside the team, shared or deleted without a person saying yes. We do not train AI models on your content and we never sell it. See our Privacy Policy.
5. A human stays in the loop for clients
Work for a client is reviewed by a person before it reaches them. Messages to people outside the team, spending money and deleting data wait for a person.
6. AI-made content is labelled
Every bot carries an AI badge. Content made with AI is marked as such, and bots never pass as people.
7. Which AI we use
We name the providers behind our AI:
- Anthropic Claude, the default brain for Fuela and translation.
- OpenAI, for speech to text as a backup and for image making.
- Google, Gemini, an optional brain a team can choose.
- ElevenLabs, for synthetic voice.
If we add or change a provider, we update this page.
8. No promised returns
AI can be wrong. Nothing it produces is a promise of results, income or returns, and nothing here is legal, medical or financial advice. Check anything important.
9. Report a problem
Use the Help Desk inside the OS, or write to help@insertfuel.com. A person reads every report.