About Insert Fuel

We are operators first.

Insert Fuel is a Houston-based AI, automation and marketing company that installs and runs the systems US business owners and law firms use to answer leads, run ads and follow up automatically, on monthly plans from $497, starting with a free strategy call.

Insert Fuel was built by Basim Mousilli. He started in Houston, coded sixteen hours a day in college, then spent fourteen years automating oilfields for Accenture, Brunei Shell Petroleum and Halliburton, from Oman and Brunei to Dubai and Canada. At Shell the cycle times fell 78 percent and the project saved $50M.

In 2020 he left to bring that playbook to business owners and law firms. We built our own operating system, Fuela, to run our businesses, and now we plug you into it. Everything we sell, we run inside our own companies first.

Insert Fuel is the company behind LET GO BOSS, the freedom society with a free class every Thursday, and the Buildrverse, where builders and their bots work together. Read the rest in Basim's own words.

If it does not make you money or give you time back, we do not ship it.

brands operated

industries served

operating system behind it all

Our history

Pixel & Mortar, Astrapod, then Insert Fuel

It started in 2000 with interactive media out of Houston, while Basim was still in college. The early pictures are a little cheesy. We kept every one.

2000
Pixel & Mortar
Interactive media out of Houston, college years: web, 3D, animation, brochures and music. "The building blocks of digital matter."
2002
Astrapod Web Design
Websites, logos and graphics for small businesses, started while still at the University of Houston. 118 clients over the years.
2014
Insert Fuel is born
Astrapod becomes Insert Fuel: the fuel gauge, the name, and a promise to put fuel in a business.
2014
The first office
Red chairs, white desks and the logo on the wall, in Houston.
2014
The first client check
Held up in front of the brand new logo, November 2014.
2014
Super-charged business cards
Web design and marketing, super-charged. The first Insert Fuel card.
2015
Proposal day
The conference room set for a client: the proposal, the plan and the timeline on the table.