About the Engine

Your customers, your marketing and your follow-up, in one place

The Engine is the platform Insert Fuel runs your customer side on: the CRM, pipelines, booking, forms, automations, texting and email, reviews and reporting, together instead of ten subscriptions that do not talk to each other.

It is not handed to you empty. Our builders set it up around how your business already works, move your data in, and keep it running, with the 24/7 Help Desk for anything in between.

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What the Engine does

CRM

Every contact with their calls, texts, emails, forms and payments on one record.

Pipelines

Each lead and deal at a stage with an owner, so nothing waits on someone's memory.

Booking

Calendars people book themselves, with confirmations and reminders sent for you.

Forms and surveys

Intake forms that drop straight into the pipeline instead of an inbox.

Automations

Follow-up, reminders, onboarding and invoices that run whether or not you are at your desk.

Texting and email

Two-way texts, email and social messages in one inbox, with the history on the contact.

Reviews

Ask happy customers for a review at the right moment and reply to reviews in one place.

Reporting

Where leads come from, what converts and what a campaign brought in.

AI agents

Reply, qualify and book in seconds, any hour, and hand warm leads to a person with context.

Sites and funnels

Pages and funnels that feed the pipeline directly.

Payments and invoices

Send an invoice or a payment link and see it paid on the contact.

Who it is for

Law firms

Every lead answered fast, consults booked, engagement letters signed and invoices paid.

Service businesses

Clinics, contractors, agencies and consultants who live on calls, bookings and follow-up.

Coaches and creators

Funnels, courses, bookings and community in the same place as the contacts.

With Fuela and the Fuel OS

The Engine faces your customers. The Fuel OS is where your team works: group rooms, calls with replays, tasks and docs, with Fuela in the room filing, drafting and booking. Use either one, or both side by side.

About the Fuel OS

Included in every Fuel Plan

Each Fuel Plan has a service side and a software side, and both are optional. The software side is the Engine, the Fuel OS, or both, chosen for how your business runs.

See the Fuel Plans