Shell
How We Fueled Shell's Digital Oilfield Transformation
We helped Shell design and startup up a new digital oilfield by defining the work processes, people responsibilities, data feed and technology needed to operate Shell’s 1st Smart Field® on a remote island.
60% Less Admin Time
20% Higher Conversions
30% More Accurate Tracking
Challenge
Shell wanted to build a new oilfield with Insert Fuel. This required the latest tech and impossible engineering. We had to inject water 24/7 into the wells to produce oil. The plant needed 95% uptime at an insanely high water purity level of 90ppm. Never been done before in the industry.
This required intricate data availability, advanced robotics, and real-time collaboration from specialists around the world. Response time needed to be in minutes, not days. To complicate things, this was a legacy oilfield from the 1920s. Poor infrastructure. On a remote island.
24/7 Uptime Availability
Highly Complex Requirements
Solution
We got involved at an early stage consulting on digital strategy when the financial decision was being made to justify the entire oilfield investment. We defined the budget and field management plan, including operating policies and requirements for successful launch.
People and Process
We defined standard operating procedures
We wrote job responsibilities for personnel
We helped train people on how to mange the field
We aligned on protocols for exception handing, decision making, troubleshooting and remote control
We revamped work processes to be more efficient, taking a lot of waste out of the process to cut corners
Data and Technology
We learned what data was needed to monitor the uptime and availability of the wells
We then connected data and interfaces
We designed the user experience and built the technology and infrastructure needed
Delivery Leadership
We led the entire project and managed several local and remote delivery teams
We negotiated with hardware suppliers in Norway
We delivered ahead of schedule and under budget
Change Management
We coached people what it means to work as a virtual team and operate in the new normal
We helped commission and startup the field
We trained people to get them comfortable
We held people's hands through the change
We stayed behind to monitor and ensure results
We created a maintenance and support program
Finally, we trained locals to take over after we left
Marketing Automation
AI Sales Follow-Up
Website & Funnel Design
AI Content Creation
Highlights
Results
A swooping transformation took place across the lines of people, process and technology that enabled the new oilfield to operate with speed and agility. The main deliverable was multiple collaborative work environment facilities, connecting the field and office for real-time collaboration, troubleshooting, and data sharing.
With Insert Fuel's help, Shell was able to maintain high production yield with record-breaking uptime, avoiding costly upsets that would disrupt country relations. 1 in every 5 lightbulbs in Tokyo were powered by Shell...so you can imagine.
Shell reports the project paid for itself within 6 months — extremely fast positive ROI. Soon after, Insert Fuel was engaged to perform the same work in Malaysia, Australia, Holland and Saudi Arabia to replicate this success story as the new “gold” standard for digital oilfields worldwide. This is how a new digital oilfield was fueled to life.
Insert Fuel was tasked with the conceptual design, detailed planning and executive phase for the creation of a Collaborative Work Environment (CWE) for the Darat asset. The team displayed outstanding skills in the areas of project management, stakeholder engagement, process analysis and team leadership. During the design phase, Insert Fuel mastered, mapped out and then simplified complex workflows and interface needs. Their experts were very knowledgeable about well and reservoir management processes and tools. They lead a dispersed team displaying superlative project management skills which resulted in the project being delivered on schedule and under budget.
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INTRODUCING
The Insert Fuel 10-Step Program
A battle-tested blueprint built specifically for law firms. We handle the tech, automation, content, and operations. You focus on leadership, service, and scale.
Here's what we build with you:
A brand that actually attracts leads
Sales funnels and automated onboarding
Content that drives authority
AI tools that handle follow-up, FAQs, contracts, and more
A system that can run—even when you’re on vacation
