I build systems so people can let go
For 27 years, I have helped businesses turn chaos into clarity with AI, automation, and bold strategy, with freedom as the only goal.
Business Analyst & Full Stack Software Developer
Programming 16 hours a day in college, then building software, databases and forecasting tools for clients.
AI Sales Expert, Marketing Coach & Lifestyle Builder
Helping owners use AI and automation so the business runs without them, and teaching it free every Thursday.
From oilfields to owners
I started out writing code and mapping business processes at Accenture. That taught me one thing early: most work that eats people's days can be done by a system instead.
Then I took that overseas. In Oman I designed digital monitoring systems for oilfields, and in Brunei I led a full oilfield automation project that cut cycle times by 78% and saved $50M in operational costs. Halliburton and Accenture's digital transformation work came after, across five continents.
Then life knocked me flat: divorce, foreclosure and total burnout. Rebuilding taught me what the big projects never did. Freedom is the point. Today, through Insert Fuel and Let Go Boss, I bring those same systems to owners and leaders, so they can scale without carrying everything themselves.
Stop chasing busy. Start building freedom.
- 27 years building systems, across five continents
- Led an oilfield automation project that saved $50M
- 5.0 ratings across 140+ reviews on Google, Airbnb and Facebook
Year by year
My life and my career on one line. Show both, or just one, and jump to any year.
1982· Houston
PersonalMy Name Actually Means Smiling in Arabic
I bring positive energy, hard work, and a people-first mindset to every interaction. Everything is personal.
2000Career
ExxonMobil
IT Technical Support Agent · College years (2000-2004) · Texas
Automated the help desk's own ticket work with a script on top of Remedy, his first automation.
2000Career
University of Houston
BBA, Management Information Systems · 2000-2004 · Houston, Texas
Graduated top 10%, president of the MIS honor society, minor in Asian Studies.
2002Career
Astrapod Web Design
Founder, web design and mobile studio (Astrapod Web Design, later Insert Fuel) · 2002-2020 · Houston, Texas
Started a web and automation studio in college that served 118 clients alongside his corporate career.
2004· Houston
PersonalComputer Programming 16 Hours a Day in College
Developed software, databases, and forecasting tools while mastering full-stack technology skills during intense college learning.
2004Career
Accenture
Technology Analyst · 2004-2006 · Houston, San Ramon and Dallas
Built 49 web training courses for Halliburton, a Spanish-language forecasting app for ChevronTexaco, and logged 900+ defects for Blockbuster; won the Tiger Award.
2006Career
SAIC
Senior Consultant, Digital Oilfield (Shell Nigeria and PDO Oman) · 2006-2008 · Houston, Nigeria and Oman
Designed a command-and-control digital oilfield for the Niger Delta and the CWE that became the region's first award-winning one in Oman.
2008· Oman
PersonalAutomating Complex Work in the Middle East
Designed and deployed digital monitoring systems for oilfields, enhancing data analysis, automation, and emergency response capabilities.
2008Career
Brunei Shell Petroleum
Engagement Manager, Smart Fields · 2008-2013 · Brunei
Built Shell's first fully digital oilfield: $10M project 14 days early and under budget, 78% shorter cycle time, about $50M CAPEX saved.
2013· Brunei
PersonalAutomating Oil Fields with Digital Technology in Southeast Asia
Led full oilfield automation project, reducing cycle times by 78% and saving $50M in operational costs.
2013Career
Halliburton
Chief Advisor, Technical Sales (Landmark) · 2013-2018 · Dubai, UAE and Houston
Closed $4M in year one, grew new products from $0 to $18M with three partners, trained 67 sales reps and 300+ account managers.
2018· UAE
PersonalTeaching Storytelling for Sales Class in Dubai
Conducted immersive training on sales storytelling, helping professionals craft compelling narratives that influence client decisions.
2018Career
Accenture
Senior Manager, Upstream Digital Transformation · 2018-2020 · Houston, Texas
Sold $5M to $7M, led teams of 20 to 50 on five enterprise transformations for Saudi Aramco, Chevron, Apache, ConocoPhillips and Halliburton.
2020· Canada
PersonalSpeaking at Robotic Process Automation Conference in Canada
Shared insights on AI, automation, and workflow optimization to help organizations increase efficiency and reduce operational costs.
2020Career
Insert Fuel
Founder and Managing Director · 2020-present · Houston, Texas
Built an AI-powered CRM and automation platform; won $10M+ with Chevron and $1.6M with Shell, $2M+ in recurring software revenue, 70% faster billing cycles for CFOs.
2023· Kigali
PersonalTeaching Storytelling for Sales Class in Rwanda
Taught lawyers and business owners persuasive storytelling techniques to boost client engagement and close more sales.
2024· Colombia
PersonalHelping Dreamers LET GO BOSS
Guided entrepreneurs through automation strategies to scale businesses, reduce workload, and build freedom-focused, AI-powered operations.
Building Fuel OS, city by city
Since April 2026 I have built Fuel OS in the open, from Houston and Medellín, with Jek, Uzair and Sadia. Here is how it went, month by month.
Today: the ecosystem
17 brands on one Fuel OS, the mobile app working in your pocket, and the ecosystem guide. 4,823 commits this month so far.
Live
Out of beta, feature freeze lifted.
Beta ends
beta.insertfuel.com folds into insertfuel.com: one live site.
Born again
The OS's second birthday, with Basim, Jek and Uzair.
Mobile app
The iPhone app builds and runs: the whole OS in your pocket.
The big build
3,569 commits: Fuel Content, Pay, Docs, the Fuela cluster.
Fuel Bots
1,594 commits: the first Fuel Bot workers.
The long summer
537 commits in June, 149 in July. Almost nothing shipped; the habit held and the weekly calls never stopped.
Rooms, tasks, calls
1,680 commits: chat, tasks and calls that record themselves.
Alpha
I start the new OS: 794 commits in the first month, ResiFix the first client on it.
The free LET GO BOSS class
Since 3 April 2025 someone has shown up every single Thursday, and the chain has never broken. The free LET GO BOSS class runs Thursdays at 1 PM Central, hosted by Basim.
Homes by the Mousilli family
Stays by the Mousilli family, booked direct, run on Fuel OS: guest messages and check-in, availability across booking sites, cleaning and maintenance tasks, and the smart devices in each home.
Basecamp 4G
basecamp4g.com
Paradise 5G
paradise5g.com
Habibi 6G
habibi6g.com
Dummar 7G
dummar7g.com · coming soon
Each home has a walkable 3D world with a tour Fuela narrates in English and Spanish, the real photos in place, and Book direct one tap away.
Fuel OS Studio and the race
A creation studio for builders to build together. Games, songs, sites and whole worlds, made by members with Fuela and the crew.
LET GO BOSS: the race. A 3D race where your Fuel Plan is your car and your tasks are the laps.
The Garage
Pick your plan as your car, paint it, put your face on the driver.
People Race
Members and brands head to head; standings show everyone.
Case studies
Brand faults and wins on the track come from real client stories.
Fuel Pay
Buildrverse dollars priced off the real plans: fuel up, buy parts, tip the pit crew.
Replays
The weekly calls play on the car radio while you drive.
Race night in Medellín
Live local time and weather, Fuela on race control.
Case studies
ResiFix
A contractor with no code shipped a quoting app in six weeks
- 6 wks
- 0
Kinhal Law
When referrals ran out, $45 a day filled the calendar
- 136
- 18
- $21.19 to $16.07
Emmerth Divorce Law
Prenuptial agreements, fully automated and self-serve
- 100%
- 20+ hrs
Cadet Legal
Growth through modernization and automation
- 60%
- 10 hrs
Mousilli Legal
From WordPress to Webflow to an AI Studio the firm edits itself
- 12 hours
- 0
Mediation Mosaic
Onboarding rebuilt for a boutique mediation firm
- 50%
- 40%
Magnivity
SAP Consulting: Magnivity elevates client attraction
- $500K
- 5X
PSH
How PSH's facelift boosted beauty, revenue and confidence
- 50%
- 10K
Texas Laparo
Digital surgery: streamlining medical paperwork
- 10 hours
- 400%
A&M Contractors
Efficient bids, concrete results
- 30%
- 35%
Shell
How we fueled Shell's digital oilfield transformation
- $50K
- 28 days
NNPC
Escaping death by PowerPoint: a storytelling revolution
- 300
- 4.95/5
Pixel & Mortar, Astrapod, then Insert Fuel
Before the oilfields, there was a college kid in Houston making websites, 3D and music. The pictures from back then are a little cheesy. I love every one of them.
Pixel & Mortar
Interactive media out of Houston, college years: web, 3D, animation, brochures and music. "The building blocks of digital matter."
Astrapod Web Design
Websites, logos and graphics for small businesses, started while still at the University of Houston. 118 clients over the years.
Insert Fuel is born
Astrapod becomes Insert Fuel: the fuel gauge, the name, and a promise to put fuel in a business.
The first office
Red chairs, white desks and the logo on the wall, in Houston.
The first client check
Held up in front of the brand new logo, November 2014.
Super-charged business cards
Web design and marketing, super-charged. The first Insert Fuel card.
Proposal day
The conference room set for a client: the proposal, the plan and the timeline on the table.
Certifications and training
Certified Personal Trainer
Studied from mid 2020 and earned the NFPT personal trainer certification.
Halliburton Business Leadership Development Program
Executive program for employees nominated as high potential at Halliburton.
Account Selling (TAS)
Strategic account selling training during his Halliburton sales years.
Corporate Storytelling Coach Training
Storyboard presentation training; the lead trainer invited him into the coaching certification track after he coached his class.
Financial Leadership for Non-Financial Leaders
Halliburton executive education program, Oklahoma City.
Accreditation: Drilling and Rig Operations
Accredited for proficiency in drilling and rig operations for Landmark technical sales.
Smart Fields Foundation
Shell's global Smart Fields blueprint training, applied to the first Smart Field born smart.
Lean Six Sigma Green Belt Training
Lean Six Sigma practitioner training while building Shell's digital oilfield in Brunei.
Tropical BOSIET Offshore Safety and Survival
Offshore induction, sea survival, helicopter underwater escape (HUET), first aid and firefighting.
Accenture Core School and Supply Chain (SAP Materials Management) Training
Consulting core school plus SAP materials management training in Wilmington, Delaware.
Imam and Khateeb Degree
Completed the ninth international qualifying course for imams, khateebs and teachers, graded Very Good.
Volunteering
Former US Board Member
Served on the US board from December 2024 to 2026, from Houston and Medellín, on fundraising strategy and accountability for programs that help families return home to Syria. With Syria free, WATAN's US office has closed, its work done. Basim is proud to have served.
Career Talks for MIS Students
Came back to his school to show students how to land a technology job in oil and gas (Feb 2015 and Sep 2019).
Summer Internship Program, Certificate of Appreciation
Took part in UCP's high school and High Back summer internship program.
Student Leader: Career Counseling, Tutoring and Volunteering
Ran career counseling, course tutoring and volunteering for fellow MIS students.
What people vouch for
Endorsed by colleagues and clients on LinkedIn, grouped by what they are for. Worked with me? Endorse a skill.
AI and Automation
Industry
Sales and Marketing
Technology and Software
Consulting and Strategy
- Business Process Improvement
- Management
- Business Process Design
- Business Analysis
- Information Management
- Training
- Business Process
- Requirements Gathering
- Requirements Analysis
- Systems Analysis
- Management Consulting
- Strategy
- Program Management
- Strategic Planning
- Learning Management Systems
- Project Planning
- Business Strategy
- Consulting
- Growth Strategy
- Project Management
- Change Management
- Analysis
- Digital Transformation
2026 and beyond
I am building in the open: the systems, the wins and the mistakes. Every Thursday I teach a free live class on AI and freedom, and the community that comes is the best part of my week. Come build with us.
What I am writing and teaching
Articles
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300+ members already learn with me in LET GO BOSS
Every week I teach a free live class to help people let go of the worries that keep them stuck, and use AI and automation to live a freer life.
What got unblocked lately
- Video testimonial compiled · Nicole
- HUGE WINS!!! · Steve
- vibing a landing page for tax clients... · Nicole
Weekly on Thursdays @ 1PM CST, live online