Basim Mousilli
AI and automation builder. Founder of Insert Fuel and Let Go Boss. 22 years turning manual work into systems, from oilfields to law firms.
I started out writing code at Accenture and spent the next fifteen years automating oilfields for Shell, Halliburton and the biggest operators in the world, across nine countries. Then I built Insert Fuel to bring that same playbook to owners buried in manual work, and today my own agency runs without me. I took the long, hard road so you can take the short one.
Founder and Managing Director
- Built the Engine, an AI-powered CRM and automation platform for energy, legal and healthcare firms
- Won a $10M+ digital transformation deal with Chevron and a $1.6M deal with Shell
- Generated $2M+ in recurring software revenue
- Cut CFOs' billing cycle (DSO) by 70% and COOs' fulfillment time by 90% with AI and automation
- Grew sales 200% in three strategic accounts by upselling the platform across North America
Senior Manager, Upstream Digital Transformation
- Sold and managed $5M to $7M in revenue, leading teams of 20 to 50 on transformations from $250K to $5M
- Led five enterprise programs, including data and analytics for the world's second-largest company
- Ran 10+ design thinking sessions and took MVP pilots to full-scale deployment
- Moved 150 staff onto new automated ways of working
- Top clients: Saudi Aramco, Chevron, Apache, ConocoPhillips, Halliburton
Chief Advisor, Technical Sales
- Closed $4M in year one and built a $20M pipeline leading the Accenture and Palantir digital alliance
- Grew sales of new products from $0 to $18M with three partners and took the platform to 100+ clients
- Grew revenue 250% in three strategic accounts
- Trained 67 sales reps on 13 production solutions and certified 300+ account managers worldwide
- Served Shell, BP, ExxonMobil, Chevron, Saudi Aramco, ADNOC, KOC, PDO, Petronas and more
Engagement Manager, Smart Fields
- Built a complete digital oilfield from dirt to full automation: hardware, software and data
- Delivered a $10M project under budget and 14 days ahead of schedule
- Cut operating cycle time 78% across 10 process areas
- Helped save about $50M in CAPEX by drilling 14 smart wells onshore instead of offshore
- Led 23 people; built 11 collaboration centers, 35 work processes and 9 new roles; won 1st place in E&P Asia Magazine
Senior Consultant, Digital Oilfield
- Designed a command-and-control digital oilfield for Shell Nigeria amid insurgency in the Niger Delta
- Wrote military-grade emergency response and exception-based surveillance processes for remote operations
- Built a web operations portal for production reports, HSE alerts and field upsets
- Designed PDO Oman's collaborative work environment, later the region's first award-winning CWE
Technology Analyst, Business Analyst and Full Stack Developer
- Designed and shipped 49 web-based training courses for Halliburton's HR and finance teams
- Built an order forecasting app for ChevronTexaco gas station deliveries, with requirements all in Spanish
- Tested Blockbuster's mail-order system against Netflix and logged 900+ defects
- Won Accenture's Tiger Award; a two-week role was extended by two months
Founder
- Started a web and mobile studio in college focused on workflow automation and paperless operations
- Served 118 clients and generated $1M in revenue at a 35% gross margin
- Created a four-step method for repeatable delivery: Discover, Define, Develop, Deploy
IT Technical Support Agent
- Automated ticket writing, categorization and emergency broadcasts on top of Remedy with AutoIt, his first automation
University of Houston, C.T. Bauer College of Business
Bachelor of Business Administration, Management Information Systems (minor: Asian Studies)
Texas A&M University, Mays Business School
Executive education: Business Leadership Development (2017); Financial Leadership for Non-Financial Leaders (2014)
Abu Al-Nour Islamic Complex, Sharia Institute for Da'wah and Guidance
Imam and Khateeb Degree (international qualifying course)
Leadership and business
Technology
Programming
Industries
Languages
English · Arabic · Spanish
Awards and honors
Focal Point Award
Performance award recognizing his contributions over the past year, effective 1 Aug 2017.
Nominated High Potential, Business Leadership Development Program
Selected as a high potential leader and sent through the Texas A&M executive program.
Commendation from Palantir Solutions' Senior VP of Global Business Development
Singled out for outstanding work in MENA, with outbound effort and creativity above every other region.
First Place: First Fully Digital Oilfield
Recognized for Shell's first Smart Field born smart in Brunei, the project he led with a team of 23.
Region's First Award-Winning Collaborative Work Environment
His conceptual design for PDO's collaborative work environment was built and became the region's first award-winning CWE.
Tiger Award
For living Accenture's core values on the Halliburton KBR Web PAN engagement; his two-week role was extended by two months.
Graduated Top 10%, BBA
Bachelor of Business Administration in Management Information Systems, minor in Asian Studies.
President, Mu Iota Sigma (UH MIS Honor Society)
Led the honor society; hosted symposiums with Dell, IBM and ExxonMobil.
Historian, Forensic Society
Officer of the debate and forensics society, 1998 to 1999.
Certifications and training
Certified Personal Trainer
Studied from mid 2020 and earned the NFPT personal trainer certification.
Halliburton Business Leadership Development Program
Executive program for employees nominated as high potential at Halliburton.
Account Selling (TAS)
Strategic account selling training during his Halliburton sales years.
Corporate Storytelling Coach Training
Storyboard presentation training; the lead trainer invited him into the coaching certification track after he coached his class.
Financial Leadership for Non-Financial Leaders
Halliburton executive education program, Oklahoma City.
Accreditation: Drilling and Rig Operations
Accredited for proficiency in drilling and rig operations for Landmark technical sales.
Smart Fields Foundation
Shell's global Smart Fields blueprint training, applied to the first Smart Field born smart.
Lean Six Sigma Green Belt Training
Lean Six Sigma practitioner training while building Shell's digital oilfield in Brunei.
Tropical BOSIET Offshore Safety and Survival
Offshore induction, sea survival, helicopter underwater escape (HUET), first aid and firefighting.
Accenture Core School and Supply Chain (SAP Materials Management) Training
Consulting core school plus SAP materials management training in Wilmington, Delaware.
Imam and Khateeb Degree
Completed the ninth international qualifying course for imams, khateebs and teachers, graded Very Good.
Volunteering
Career Talks for MIS Students
Came back to his school to show students how to land a technology job in oil and gas (Feb 2015 and Sep 2019).
Summer Internship Program, Certificate of Appreciation
Took part in UCP's high school and High Back summer internship program.
Student Leader: Career Counseling, Tutoring and Volunteering
Ran career counseling, course tutoring and volunteering for fellow MIS students.