Basim Mousilli

His story

About Basim

Basim Mousilli is the founder of Insert Fuel, an AI and automation company, and of LET GO BOSS, a community that teaches business owners to build systems that give them their time back. He lives between Medellín and Houston.

For 27 years he has built systems across five continents: software and analysis at Accenture in Houston, digital oilfield automation for Shell in Brunei and in Oman, technical sales for Landmark (Halliburton), sales storytelling classes in Dubai and Kigali, and talks on automation from Canada to Palo Alto. Today he teaches a free live class on AI and freedom every Thursday, and leads a team spread across Pakistan, Colombia and the Philippines.

His name means smiling in Arabic. In 2024 he spent 18 days in the ice climbing to Everest Base Camp with his brother Feras, and wrote about every step of it. In Medellín he speaks fluent Spanish, and has done standup comedy there twice.

His story, in chapters

Along the way

1. 2000 to 2004

   Roots, faith and a first business

   Basim's name means smiling in Arabic, and his roots are in Damascus, where in 2001 he completed an Imam and Khateeb qualifying course.

   In Houston he studied Management Information Systems at the University of Houston, graduated in the top ten percent and led the MIS honor society. While still in college he started a web studio, Astrapod, which went on to serve 118 clients. His first automation was at an IT help desk job, writing scripts so nobody had to type the same thing twice.

2. 2004 to 2013

   Building digital oilfields

   He started at Accenture in Houston as a developer and analyst, and won Accenture's Tiger Award. Then he took systems overseas: a command and control digital oilfield design for Nigeria, and a collaborative work environment for Petroleum Development Oman that became the region's first award winning one.

   In Brunei he led a team of 23 that built Shell's first smart field born smart, from bare ground to full automation. Cycle times fell 78 percent, the project came in under budget and 14 days early, and it took first place in E&P Asia Magazine in 2012.

3. 2013 to 2020

   Dubai, Halliburton and Accenture

   From Dubai he led technical sales for Halliburton Landmark across the Middle East and North Africa, growing new products from nothing to $18M with three partners and training 67 sales representatives.

   Back in Houston he led upstream digital transformation programs at Accenture, with teams of 20 to 50 people.

4. 2020 to today

   Insert Fuel and LET GO BOSS

   Life knocked him flat, and rebuilding taught him what the big projects never did: freedom is the point. In 2020 he founded Insert Fuel to bring the oilfield playbook to business owners buried in manual work, and LET GO BOSS to teach them to build systems that give them their time back.

   His team works from Pakistan, Colombia and the Philippines. In October 2025 he spoke at the IIPLA Conference in Palo Alto on AI and automation.

   Today he teaches a free live class on AI and freedom every Thursday, open to anyone, and builds Fuela, the AI chat app for business that runs his own company. For law firms there is Faster Intake, so no lead goes unanswered.

5. 2020 to today

   The G-Series, then a university

   He turned his life chapters into places to stay: Basecamp 4G in Houston, Paradise 5G in Medellín and Habibi 6G, also in Medellín, a tribute to Syria built from the rubble. They are top 5 percent Superhost homes.

   Then the dream he says out loud: "This is my dream, to open a university, and I am doing it." Buildrversity is a global free university for builders of every age. The Buildrverse is where builders and bots connect, from Colombia to Syria to Pakistan to the Philippines.

6. 2024

   Everest Base Camp

   In 2024 he spent 18 days in the ice climbing to Everest Base Camp with his brother Feras, in rented gear, one step behind his Sherpa's boots. He wrote the whole climb as a series, fear, wrong turns and all, published in April 2025.

   What he brought down was simple: you will always feel underprepared, and you move forward anyway.

7. 2024 to 2026

   Serving Syria

   From December 2024 to 2026 he served as US board member of WATAN, which supports education, healthcare and livelihoods for Syrian families returning home.

   In December 2024 he stood at Yayladağ, two kilometres from the Syrian border, on the day of the liberation, unable to cross. He came back and did the quiet part: sitting on the board, helping the money stay accountable, and telling people what he saw.

   In July 2025 he spoke at the University of Damascus, and in August 2025 he and Feras returned together for the US-Syria Business Council's first conference, meeting ministers, students and founders.

   With Syria free, WATAN's US office has closed, its work done. Basim is proud to have served.

8. Every day

   A father first

   He coached his daughter Nadine through the full 26.2 miles of the Austin Marathon, three months after she won her age group at the Houston Half Marathon. His other daughter, Ayla, shares the world as she sees it on Ayla Views.

   He lives between Medellín and Houston, where he also hosts guests in the design homes he built.

Ventures

What he is building

• Insert FuelAI, automation and marketing systems, done for youOwners and professional firms with intake, follow-up and billing that run on their own
• LET GO BOSSThe community for owners who want their time back, free to startA free live class every Thursday, open to anyone
• FuelaThe AI chat app for businessRuns Insert Fuel's own work, so the company runs without him
• Faster IntakeFor law firms that want to answer every leadEvery call and form answered, day or night
• CoachingStorytelling, sales and letting go, from a trained storytelling coach and certified personal trainerClasses taught from Dubai to Kigali, and every Thursday online
• The G-Series homesDesign homes in Houston and Medellín, booked directTravellers hosted, with more than 80 Airbnb reviews

Experience

Every role, with its dates

AI and automation builder. Founder of Insert Fuel and Let Go Boss. 22 years turning manual work into systems, from oilfields to law firms.

1. Insert Fuel

   1. Founder

      Feb 2020 to Present, Houston, Texas

      • Built the Engine, an AI-powered CRM and automation platform for energy, legal and healthcare firms
      • Won a $10M+ digital transformation deal with Chevron and a $1.6M deal with Shell
      • Generated $2M+ in recurring software revenue
      • Cut CFOs' billing cycle (DSO) by 70% and COOs' fulfillment time by 90% with AI and automation
      • Grew sales 200% in three strategic accounts by upselling the platform across North America

2. Accenture

   1. Senior Manager, Upstream Digital Transformation

      Feb 2018 to Jan 2020, Houston, Texas

      • Sold and managed $5M to $7M in revenue, leading teams of 20 to 50 on transformations from $250K to $5M
      • Led five enterprise programs, including data and analytics for the world's second-largest company
      • Ran 10+ design thinking sessions and took MVP pilots to full-scale deployment
      • Moved 150 staff onto new automated ways of working
      • Top clients: Saudi Aramco, Chevron, Apache, ConocoPhillips, Halliburton

3. Halliburton (Landmark)

   1. Chief Advisor, Technical Sales

      Apr 2013 to Jan 2018, Dubai, UAE

      • Closed $4M in year one and built a $20M pipeline leading the Accenture and Palantir digital alliance
      • Grew sales of new products from $0 to $18M with three partners and took the platform to 100+ clients
      • Grew revenue 250% in three strategic accounts
      • Trained 67 sales reps on 13 production solutions and certified 300+ account managers worldwide
      • Served Shell, BP, ExxonMobil, Chevron, Saudi Aramco, KOC, PDO, Petronas and more

4. Brunei Shell Petroleum

   1. Engagement Manager, Smart Fields

      2008 to 2013, Brunei

      • Built a complete digital oilfield from dirt to full automation: hardware, software and data
      • Delivered a $10M project under budget and 14 days ahead of schedule
      • Cut operating cycle time 78% across 10 process areas
      • Helped save about $50M in CAPEX by drilling 14 smart wells onshore instead of offshore
      • Led 23 people; built 11 collaboration centers, 35 work processes and 9 new roles; won 1st place in E&P Asia Magazine

5. SAIC

   1. Senior Consultant, Digital Oilfield

      Apr 2006 to Apr 2008, Nigeria and Oman

      • Designed a command-and-control digital oilfield for Shell Nigeria amid insurgency in the Niger Delta
      • Wrote military-grade emergency response and exception-based surveillance processes for remote operations
      • Built a web operations portal for production reports, HSE alerts and field upsets
      • Designed PDO Oman's collaborative work environment, later the region's first award-winning CWE

6. Accenture

   1. Technology Analyst, Business Analyst and Full Stack Developer

      Oct 2004 to Oct 2006, Houston, Texas

      • Designed and shipped 49 web-based training courses for Halliburton's HR and finance teams
      • Built an order forecasting app for ChevronTexaco gas station deliveries, with requirements all in Spanish
      • Tested Blockbuster's mail-order system against Netflix and logged 900+ defects
      • Won Accenture's Tiger Award; a two-week role was extended by two months

7. Astrapod Web Design (later Insert Fuel)

   1. Founder

      May 2002 to 2020, Houston, Texas

      • Started a web and mobile studio in college focused on workflow automation and paperless operations
      • Served 118 clients and generated $1M in revenue at a 35% gross margin
      • Created a four-step method for repeatable delivery: Discover, Define, Develop, Deploy

8. ExxonMobil

   1. IT Technical Support Agent

      During college, Texas

      • Automated support request writing, categorization and emergency broadcasts on top of Remedy with AutoIt, his first automation

Honours and awards

Recognition, received with thanks

• Focal Point Award

  Halliburton, 2017

  Performance award recognizing his contributions over the past year, effective 1 Aug 2017.

• Nominated High Potential, Business Leadership Development Program

  Halliburton, 2017

  Selected as a high potential leader and sent through the Texas A&M executive program.

• Commendation from Palantir Solutions' Senior VP of Global Business Development

  Palantir Solutions, 2016

  Singled out for outstanding work in MENA, with outbound effort and creativity above every other region.

• First Place: First Fully Digital Oilfield

  Shell E&P Asia Magazine, 2012

  Recognized for Shell's first Smart Field born smart in Brunei, the project he led with a team of 23.

• Region's First Award-Winning Collaborative Work Environment

  Petroleum Development Oman (Shell), 2008

  His conceptual design for PDO's collaborative work environment was built and became the region's first award-winning CWE.

• Tiger Award

  Accenture, 2005

  For living Accenture's core values on the Halliburton KBR Web PAN engagement; his two-week role was extended by two months.

• Graduated Top 10%, BBA

  University of Houston, C.T. Bauer College of Business, 2004

  Bachelor of Business Administration in Management Information Systems, minor in Asian Studies.

• President, Mu Iota Sigma (UH MIS Honor Society)

  University of Houston, 2002 to 2004

  Led the honor society; hosted symposiums with Dell, IBM and ExxonMobil.

• Historian, Forensic Society

  Alief Elsik High School, 1999

  Officer of the debate and forensics society, 1998 to 1999.

Boards, service and volunteering

Giving time to others

• WATAN

  Former US Board Member, 2024 to 2026

  Served on the US board from December 2024 to 2026, from Houston and Medellín, on fundraising strategy and accountability for programs that help families return home to Syria. With Syria free, WATAN's US office has closed, its work done. Basim is proud to have served.

• University of Houston

  Career Talks for MIS Students, 2019

  Came back to his school to show students how to land a technology job in oil and gas (Feb 2015 and Sep 2019).

• United Cerebral Palsy of Greater Houston

  Summer Internship Program, Certificate of Appreciation, 2008

  Took part in UCP's high school and High Back summer internship program.

• Mu Iota Sigma, University of Houston

  Student Leader: Career Counseling, Tutoring and Volunteering, 2002 to 2004

  Ran career counseling, course tutoring and volunteering for fellow MIS students.

Recommendations

What people say about working with Basim

25 recommendations written on LinkedIn, in the writers' own words.

• 

  Megan Weiss

  Legal Administrator & Paralegal

  Basim helped us reduce the time to invoice from 90 days to 30 days with robotic process automation. He was instrumental in indentifying manual tasks that could be streamlined with scripting. This helped us speed up time to bill clients, immediately improving our top-line revenue. He then helped us streamline the consult to intake process by automating all the forms and processes related to onboarding new clients. Our intake process now runs a lot smoother with his automation and AI scripts. Unbelievable the results we saw in just a few months. Basim is a go-getter and an amazing leader.

  On LinkedIn, January 2024
• 

  Amr Haggag, Ph.D.

  Head of Global Quality

  I highly recommend Basim Mousilli as a technology consultant. Basim has a strong background in technology and has consistently demonstrated his ability to analyze complex problems and develop effective solutions. His expertise in software development, data analysis, and system integration has been invaluable. Basim is a collaborative and communicative professional who works effectively with clients and team members alike. I strongly recommend Basim for any technology consulting needs.

  On LinkedIn, January 2024
• 

  John Fosdick

  Relationship and Development Leadership, Halliburton Landmark

  November 8, 2017 To: Talent Acquisition Team Re: Basim Mousilli – Oil and Gas Digital Transformation Leader Fr: John Fosdick – Colleague Dear Talent Acquisition Team, I think at a single glance of Basim’s resume, you’ll probably take a step back and ask yourself…”How can a guy so young, have done so much, in so little a space of time. Had I not worked with him at Halliburton in the Houston office, I’d have been tempted to draw the conclusion that he had a twin brother helping him increase his bandwidth. But the truth is, Basim has that nice combination of learned skills, experiential training and gifted savvy that allows him to gain trusted access more quickly and accomplish more consequently than even the brightest talents can only wish they too possessed. Flattery? No, not at all. Just observation and a bit of discernment on my part. I lead Halliburton’s early days of advancing its Enterprise Data Management Solution to the super-major accounts in the US. These were the days when software developers and its representatives straddled the fine line between the art of aspirational selling and the admission of early adopter realities. I watched some of our SMEs fall prey to exaggeration and promises that all too soon came back to haunt us all, and then there were the coveted others. These were the SMEs that could walk that line of truth-telling, vision casting and inspiring. That was what I saw and admired in Basim. In a world where being a “trusted advisor” is almost a higher-calling, securing these gold-collared talents is like finding the proverbial needle in the haystack. Fortunately for you…the needle has come to you. Best wishes, John Fosdick Western Regional Manager US Dynamic Health Strategies Group “Designing Benefit Strategies that Drive Your Business”

  On LinkedIn, November 2017
• 

  Andrew Garrett

  Automation Sales Leader, US West Commercial, Halliburton Landmark

  I was a pleasure of mine to work with Basim during my career with Halliburton Landmark as part of the technical sales team. Basim is a highly motivated individual. He brings a unique mix of experience, energy and focus. His passion, thirst for knowledge and drive to execute are infectious. Assets both as an individual contributor as well as a leader. Basim leverage his excellent communication skills developing strong and deep relationships with his clients. This allows him to effectively collaborate with them, fully understand their challenges and becoming a trusted adviser. Another excellent skill is his ability to think out of the box with solution design, tailoring it to the clients requirements and opening their thinking to previously unconsidered directions and added value. With his experience and skills he is a leader in digital transformation, and an asset to any organization.

  On LinkedIn, January 2018
• 

  Dr. Bruno Gama

  Executive Director | Commercial Leader | Scale up Tech Companies | Enterprise Sales | Global Market Growth | Business Development

  I have been working closely with Basim over the last 8 months helping to grow our businesses in the Middle East and North Africa. Basim is a highly motivated professional with an exceptional learning capacity. Within days, Basim proved to be a valuable and energetic resource providing solid recommendations to prospective clients. His unique consultative approach to client's challenges combined with a robust technical, sales and business development backgrounds and a strong sense of team make him a key member of the group.

  On LinkedIn, September 2016
• 

  Nadeem Haq

  CTO

  I fully expect that within two years Basim will be holding a C-Level position! I've had the pleasure of knowing and working with Basim for over 20 years. From entrepreneurial expeditions to large complicated projects he has navigated the treacherous waters to the shores of success time and time again. When Basim first embarked on his journey with Halliburton, he was immediately thrown into the gauntlet and given a project to deliver a monitoring solution to a client that had already been in motion for weeks. Within a week's time, he was able to work across the silos, herd on and off shore resources, create a compelling vision and architect a solution matching the clients high expectations while lead the execution to deliver the proof of concept. Even more impressive was that he got his hands dirty and contributed to the coding of the solution. The final presentation had the clients rethinking their production workflows. When you can make an old hat question a tried and true process it is a mark of success. Digital Transformation is a complicated formula with sales, personality and relationships playing a major role in the list of ingredients. Basim has a powerful personality and is the "Don Draper" of his field. He blends technical, business and creative with a high degree of success. Without a doubt Basim is a closer!

  On LinkedIn, May 2018