Founder, coach, builder
Basim Mousilli
باسم الموصللي
Founder of Insert Fuel and LET GO BOSS, teaching owners to build businesses that run without them.
His story
About Basim
Basim Mousilli is the founder of Insert Fuel, an AI and automation company, and of LET GO BOSS, a community that teaches business owners to build systems that give them their time back. He lives between Medellín and Houston.
For 27 years he has built systems across five continents: software and analysis at Accenture in Houston, digital oilfield automation in Oman and Brunei, sales storytelling classes in Dubai and Kigali, and talks on automation from Canada to Palo Alto. Today he teaches a free live class on AI and freedom every Thursday.
His name means smiling in Arabic. In April 2025 he climbed to Everest Base Camp, and wrote about every step of it.
Impact
What the work has meant for others
- 27 years
- Building systems for businesses, across five continents
- 78% faster
- Cycle times after the Brunei oilfield automation he led, saving $50M
- Every Thursday
- A free live class on AI and freedom, open to anyone
- Houston and Medellín
- Design homes he hosts as a Superhost, booked direct
The path
Along the way
- 2004Full stack developer and business analyst at Accenture, Houston
- 2008Digital monitoring systems for oilfields in Oman
- 2013Full oilfield automation in Brunei: 78% faster cycle times, $50M saved
- 2018Taught storytelling for sales in Dubai
- 2020Spoke on robotic process automation in Canada
- 2023Taught persuasive storytelling to lawyers and founders in Kigali
- 2025Climbed to Everest Base Camp
- TodayFounder of Insert Fuel and LET GO BOSS, from Medellín and Houston
Distinctions
Recognition, received with thanks
Everest Base Camp
Climbed in April 2025, told in a series on basimmousilli.com
Brunei oilfield automation
Led the project: 78% faster cycle times and $50M saved
Speaker, IIPLA USA
Palo Alto, 2024 and 2025, on AI and intellectual property
Keynote topics
LET GO BOSS: clone yourself; storytelling that converts; AI and the future of work