Brand Voice Is the Operating System for Everything You Create

Most people think brand voice is a “marketing thing.”
Something optional. Something you polish later.

Inside GHL, it’s not optional.
It’s infrastructure.

This episode focuses on setting up your brand voice correctly so the system knows how your business should sound before it starts creating anything for you.

Two Ways to Create a Brand Voice (Fast vs Controlled)

GHL gives you two options.

Option 1: Create from scratch
This gives you multiple text boxes where you define:

• Target audience

• Pain points

• Brand values

• Tone and positioning

It takes longer—but it gives you control.

Option 2: Create from a URL
You enter:

• Brand name

• Website URL

• Short description

AI fills everything else in for you.

This option is faster, but it assumes your website already explains your brand well.

In this case, there is no website yet—so speed doesn’t help. Control does.

Reusing Context Beats Starting From Zero

Instead of guessing, the brand voice is built using context that already exists.

A prompt was created earlier.
That prompt already explains:

• What the brand is

• Who it serves

• How it should sound

Rather than rewriting everything, the workflow is simple:

• Take a screenshot of the existing brand context

• Paste it into AI

• Ask AI to fill out the brand voice fields so everything aligns

Lazy? Maybe.
Efficient? Absolutely.

The goal isn’t to impress the system.
It’s to keep everything consistent.

Basic Business Details Still Matter

While AI works in the background, the rest of the fields get filled in manually:

• Brand name (placeholder if needed)

• Email address

• Phone number

• Business hours

These aren’t creative decisions.
They’re system requirements.

Once that’s done, the most important choice comes next.

Tone Is a Decision (Not a Vibe)

You’re asked to choose a tone:

• Professional

• Friendly

• Trustworthy

For legal services, the choice is clear.

Trust matters more than cleverness.

Once selected, this tone influences how AI writes:

• Emails

• Social posts

• Blogs

• Website copy

The tone you choose here becomes the default everywhere else.

The Questions Feel Familiar—Because They Are

The brand voice setup asks things like:

• Who is your target audience?

• What are their pain points?

• What does your brand do?

These aren’t new questions.
They were already answered in earlier steps.

That’s intentional.

Brand voice isn’t invented.
It’s consolidated.

Save It Once. Use It Everywhere.

Once everything is reviewed and filled out, you click Save Brand Voice.

That’s the moment it becomes active.

And this is where the real value shows up.

Why Brand Voice Changes Everything in GHL

GHL isn’t just a CRM.
It’s an ecosystem.

Once a brand voice exists, the platform can:

• Generate social media posts

• Write captions and copy

• Create blog content

• Maintain consistent language across channels

All without you rewriting the same instructions over and over.

The system finally understands:

• Who you’re talking to

• How you talk to them

• What you care about

The Real Takeaway

• Brand voice is not decoration

• It’s the input that controls AI output

• Speed comes from reuse, not shortcuts

• Consistency beats creativity at scale

You don’t want AI to sound “smart.”
You want it to sound like your business—every time.

Set the voice once.
Let the system remember it forever.