Fuel Cart
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Browse the Fuel ShopInsert Fuel · the game
Start in the garage. Race your own brand.
You are the driver and the brand owner. Your crew is built from the real Insert Fuel team, and the better your plan, the bigger the crew in the pit.
The Fuel Crew
Six roles, played by the real team
Coordinator
Sadia
Keeps the pit wall calm and your race plan on one page.
Engineer
Jek
Tunes the car so it goes faster without you touching a thing.
Mechanic
Uzair
Fixes what breaks in the pit and keeps the car on track.
Strategist
Joana
Reads the track and calls when to push.
Coach
Basim
On the radio every lap: where you are, where you are going.
Designer
Andrea
Paints the car and puts your name on the side.
The story
Career mode, by Fuel Plan
- The garageYou start as the driver and the brand owner. Paint the car, put your name on it, meet the crew.
- Starter: DIY with FuelaYou drive and Fuela coaches on the radio. The first laps teach you the track.
- Regular: your crewThe pit crew joins. Real people handle a lane each while you keep your hands on the wheel.
- Premium: the full crewAll six roles on your team. You set the direction, they run the race.
- AutopilotThe car runs itself on a plan you trust. You choose where the next race is.
Behind the game
What a real crew does for your business
The game is a toy version of something real. Behind every role there is a person who does that job for a brand like yours.
- CoordinatorKeeps your work moving and answers when you ask.
- EngineerBuilds the systems and automations behind your business.
- MechanicHandles the hands-on build: your site, store and tools.
- StrategistRuns the plan for ads and growth, with reports you can read.
- CoachCoaches you and the crew, and tells you the truth.
- DesignerMakes the brand look like you meant it.
The Buildrverse
Two games now, one world soon
Separate branded games at first, one connected world in the greater Buildrverse, like Roblox for adults: creators, builders and business owners making games, music, videos, movies, anything. Nothing like it exists for them.
- Two games to beginInsert Fuel Racing and LET GO BOSS each have their own look and their own story.
- One world underneathSame character, same friends, same map, with doors between the games.
- Build anythingGames, music, videos, movies. Adults building for adults, the way Roblox does for kids.
From the live game
Play what our builders build
- New · v3 engineInsert Fuel RacingThe new engine: a toy-bright circuit where everything can be knocked over, the crew greets you by name and three rivals race you for the flag.Play now
- New · 3D tourBasecamp 4G, in 3DWalk through the Houston home near the Galleria, or take the guided tour with Fuela, then book direct.Play now
- New · 3D tourParadise 5G, in 3DThe tropical retreat in Provenza, Medellín: the zen terrace with its jacuzzi, the rooms and the guided tour.Play now
- New · 3D tourHabibi 6G, in 3DThe Syrian-inspired penthouse above Medellín, with its open terrace and mountain views.Play now
- New · the mapBuildrverse PlazaBrand lands with an HQ for every brand, the Directory of builders, and the map: press M to fly anywhere.Play now
- New · storyLET GO BOSS: the life worldWake up at Basecamp, let go of the busywork, sit with the crew at the fire and build again.Play now
- New · speed to leadRace your leadsLeads light up around the circuit and go cold on a timer. Get to each one first.Play now
- Faster IntakeRace your intakeFor law firms: new cases call at all hours. Reach each one before it goes cold.Play now
- 3D tour templateA law office in 3DThe office tour template: reception, intake, a partner office and the conference room, narrated.Play now
- New · prototypeLET GO BOSSYour brand car in the garage: paint it, put your name on it and take it for a drive, with Fuela on race radio.Play now
- Classic (v2)LET GO BOSS Classic (v2)The first racer: city circuits, rivals, Fuel Shop, pit crew and the stereo, as it was on 17 Oct 2026.Play now
- Made by a young builderAyla's Sky RunnerThe game Ayla built with her dad. Jump, dodge, keep running.Play now
- Made by a young builderAyla's Dress-Up WorldMake your own cartoon character: hair, clothes, accessories, a pet, and a gift shop.Play now

