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Insert Fuel · the game

Start in the garage. Race your own brand.

You are the driver and the brand owner. Your crew is built from the real Insert Fuel team, and the better your plan, the bigger the crew in the pit.

The Fuel Crew

Six roles, played by the real team

  • Coordinator

    Sadia

    Keeps the pit wall calm and your race plan on one page.

  • Engineer

    Jek

    Tunes the car so it goes faster without you touching a thing.

  • Mechanic

    Uzair

    Fixes what breaks in the pit and keeps the car on track.

  • Strategist

    Joana

    Reads the track and calls when to push.

  • Coach

    Basim

    On the radio every lap: where you are, where you are going.

  • Designer

    Andrea

    Paints the car and puts your name on the side.

The story

Career mode, by Fuel Plan

  • The garageYou start as the driver and the brand owner. Paint the car, put your name on it, meet the crew.
  • Starter: DIY with FuelaYou drive and Fuela coaches on the radio. The first laps teach you the track.
  • Regular: your crewThe pit crew joins. Real people handle a lane each while you keep your hands on the wheel.
  • Premium: the full crewAll six roles on your team. You set the direction, they run the race.
  • AutopilotThe car runs itself on a plan you trust. You choose where the next race is.

Behind the game

What a real crew does for your business

The game is a toy version of something real. Behind every role there is a person who does that job for a brand like yours.

  • CoordinatorKeeps your work moving and answers when you ask.
  • EngineerBuilds the systems and automations behind your business.
  • MechanicHandles the hands-on build: your site, store and tools.
  • StrategistRuns the plan for ads and growth, with reports you can read.
  • CoachCoaches you and the crew, and tells you the truth.
  • DesignerMakes the brand look like you meant it.
See Fuel Plans

The Buildrverse

Two games now, one world soon

Separate branded games at first, one connected world in the greater Buildrverse, like Roblox for adults: creators, builders and business owners making games, music, videos, movies, anything. Nothing like it exists for them.

  • Two games to beginInsert Fuel Racing and LET GO BOSS each have their own look and their own story.
  • One world underneathSame character, same friends, same map, with doors between the games.
  • Build anythingGames, music, videos, movies. Adults building for adults, the way Roblox does for kids.

From the live game

  • The garage, where every run starts
  • Mission control, once the crew is in

Play what our builders build