How to Monetize Your Existing Content
How to Monetize Your Existing Content
One of the biggest mistakes coaches make is believing they need to create something new to make more money.
A new course.
A new program.
A new idea.
But in most cases, the fastest money isn’t in creating more — it’s in optimizing what you already have.
You’re Probably Sitting on Money Already
In Antoinette’s case, she already had multiple courses created inside her School community.
The content was done.
The value was there.
The expertise was proven.
What was missing wasn’t content — it was a system to monetize it properly.
If you already have:
Courses
Trainings
Workshops
Recorded lessons
You’re likely sitting on revenue that hasn’t been activated yet.
Same Content. New Delivery. Better System.
Most coaches think monetization requires reinvention.
It doesn’t.
With Antoinette, we didn’t create anything new.
We repurposed existing content.
Same material.
New positioning.
Clear offer.
Simple funnel.
That’s often where the fastest wins come from.
The Black Friday Example
During Black Friday, we created a limited-time offer using Antoinette’s existing course content.
We packaged it as the Deed & Dirt Course Bundle.
Here’s what that looked like:
A simple landing page
A clear call to action
One product added to the system
The entire setup took less than 30 minutes.
No overthinking.
No perfection.
Just execution.
How the Sale Happened
Once the offer was live, Antoinette went on TikTok and announced a limited Black Friday deal.
She told her audience:
What the course was
What it normally cost
That it was available for $697
That the offer would only be live for 12 hours
That urgency mattered.
Within that 12-hour window, two bundles sold.
That’s:
$697 + $697
Over $1,000 in revenue
From content that already existed
And once the time window closed, the offer was shut down.
The Lesson for Coaches
This is the power of systems.
When your content is organized and your delivery is simple:
You can launch fast
You can test offers quickly
You can generate revenue without burnout
The goal isn’t more content.
The goal is better systems that allow you to reuse, reposition, and resell what you already have.
