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The words we use
Frozen on 24 September 2026. Every creative word carries its plain meaning beside it, so a stranger is never lost. The mother document and the pump are linked below exactly as they were approved; this page reads the ladder from the same file the app does.
The ladder, at the pump
| Badge | Said in full | Octane | New seat | Hours | Plainly |
|---|---|---|---|---|---|
| Dream | Dream | 0 | Free | — | free: watch the replays, read the community, come to the call as a viewer |
| Club | Fuel Club | — | $47 / mo | — | the paid community membership: post, a buddy, the call live, the playbooks |
| Coach | Coach | 87 | $600 / mo | 5 | you build, coached every Thursday; the Engine, your clone and the 24/7 Help Desk |
| Co-Pilot | Co-Pilot | 89 | $2,000 / mo | 20 | a builder on your account every week |
| Managed | Managed, full service | 93 | $3,500 / mo | 40 | full service: we run it, humans and bots; ads, design and the build |
| Autopilot | Autopilot | 99 | $9,500 / mo | 40 | Full Service plus the three bots on your car; it drives itself |
The words
| Word | Where it lives | Plain meaning beside it |
|---|---|---|
| Fuel Club | the $47 seat | the paid community membership |
| The inside track | the Club's line | inside access, first to know |
| Get on track | the upgrade from Club to Coach | start building with the Engine |
| Track Pass | the Coach seat's ticket | your Engine access |
| Garage | a room inside the community | where builders show what they built |
| Pit Stop Thursdays | the weekly call, 1 PM Central | weekly coaching call |
| 24/7 Help Desk | always with the 24/7, never a theme word | support, any hour |
| Fuel Crew | our people, to a client | your account team |
| Pit Crew | the boxes and the bots | the automated crew |
| Academy | the Insert Fuel Academy | courses and builder certification |
| Fuela | Race Control | your AI assistant for the race |
| The Engine | engine.insertfuel.com, HighLevel inside | the system under the hood |
| The Insert Fuel app | Fuel Dash is the home screen; Fuel OS only in documentation | the app |
| Task | a work request, a ticket, a fix, all one word | a piece of work |
| White Glove Onboarding | the first 30 or 60 days on Co-Pilot and Managed | extra care at the start |
The Fuel Crew
- Coach · Basim
- Crew Lead · Sadia
- Engineer · Jek
- Mechanic · Uzair
- Strategist · Joana
- Creative · Andrea
- Concierge · Marcela
The Pit Crew
- Otto, the Mechanic · reports to the Mechanic
- Hiro, the Engineer · reports to the Engineer
- Iris, the Creative · reports to the Creative
- Fuela · Race Control
- Mario, the Test Driver · drives every build before a person does
- Lea, the Service Advisor · operations and the 24/7 Help Desk
- Austin, the Promoter · sales and marketing