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Previous Team MemberBasim MousilliCoach
Next Team MemberJek TibayanEngineer← About Insert Fuel
You recorded one video and lost an hour posting itThe video took eleven minutes to record and an hour to post. Here is what that hour is actually made of, and how to get it back without hiring anyone.
Ken Arcinue · 3 min read
Your funnel is full and none of them are buyersLeads come in, calls get booked, and almost nobody is a fit. The problem is usually not the funnel. It is that it was never told who to let through.Basim Mousilli · 4 min read
You keep meaning to record videos, and you never doMost owners do not have a video problem, they have a "not today" problem. Here is the smallest setup that survives a normal week, and the parts of the usual advice worth skipping.Basim Mousilli · 4 min read
Joana Maas
Strategist
Meta Ads. Facebook and Instagram.
Joana runs paid advertising on Meta: campaign structure, creative testing, audiences and the reporting that tells you what is actually working.
Advertising management is included on Managed. The ad spend itself is billed by the platform, not by us.
More than five years in digital marketing and automation before Insert Fuel, building lead capture, nurture and follow-up systems in HighLevel for coaches and service businesses. Before that, a decade in operations, events and client service across Sydney, where she still runs her own live entertainment company. It is why she starts with the process and picks the tooling second.
What she handles
- Facebook and Instagram campaigns
- Creative testing
- Audience strategy
- Performance reporting
Services Joana works on
Recent articles
You recorded one video and lost an hour posting itThe video took eleven minutes to record and an hour to post. Here is what that hour is actually made of, and how to get it back without hiring anyone.Ken Arcinue · 3 min readYour funnel is full and none of them are buyersLeads come in, calls get booked, and almost nobody is a fit. The problem is usually not the funnel. It is that it was never told who to let through.Basim Mousilli · 4 min readYou keep meaning to record videos, and you never doMost owners do not have a video problem, they have a "not today" problem. Here is the smallest setup that survives a normal week, and the parts of the usual advice worth skipping.Basim Mousilli · 4 min readThe rest of the team
Who else is here, and what they do.
